Brand Manager

Traditional Medicinals•Rohnert Park, CA

1d•$120,000 - $157,500•Hybrid

About The Position

The Brand Manager is a high-impact role responsible for driving the growth and performance of the core bagged tea portfolio. Operating with a General Manager mindset, this role owns portfolio performance and partners closely with the Brand Director to develop annual brand plans and support the ongoing evolution of brand positioning and architecture. This is an opportunity for a seasoned marketer who can think strategically, make sound trade-off decisions, and independently drive cross-functional initiatives while overseeing execution through internal and external partners. The Brand Manager will manage business performance, brand budget, forecasting, portfolio optimization, and campaign strategy. This role will collaborate closely with partners across the Marketing, Sales, Operations and Finance functions, in addition to external agencies.

Requirements

BS in Marketing, MBA preferred
6-8 years of progressive CPG brand management experience
Ideally 2 years in a traditional CPG environment and additional 2 years experience at a smaller enterprise
Strong financial and business acumen, with the ability to make trade-off decisions across pricing, promotion and marketing investment
Proven ability to prioritize competing initiatives and allocate resources toward the highest impact opportunities
Experience contributing meaningfully to annual planning cycles
Strong analytical capability: experience with syndicated data (SPINS preferred)
Experience leading complex cross-functional initiatives without formal authority
Consumer-centric mindset with the ability to translate insights into compelling programs
Experience partnering closely with Sales across major distribution channels
Excellent presentation and influencing skills
Comfort operating in fast-changing, growth-oriented environments

Nice To Haves

Natural & organic / mission-driven brand experience preferred

Responsibilities

Lead development of annual brand plans under the direction of the Brand Director, bringing business analysis and strategic recommendations.
Own portfolio performance, including top-line growth, margin improvement, and budget management.
Independently analyze business results and identify the most impactful levers across pricing, promotion, communications, and portfolio mix.
Monitor competitive landscape and consumer trends to inform forward-looking strategy.
Develop clear, data-driven recommendations to drive business performance.
Partner with Brand Director on cross-functional initiatives across Marketing, Sales, Operations, Finance, and external agencies to drive aligned execution.
Partner with Sales and Omni teams to support key retailers and develop account-level growth plans.
Collaborate with Operations and Supply to shape demand forecasts and portfolio rationalization decisions.
Allocate marketing investments across initiatives and manage spend in partnership with Finance.
Represent Brand in business performance forums.
Ensure compliance in partnership with Legal and Regulatory and communicate in adherence to FDA and DSHEA supplement guidelines.
Lead cross-functional meetings and drive clear decisions, timelines, and accountability across initiatives.
Translate strategy into executable plans and ensure high-quality implementation through agency and internal partners.
Operate with strong attention to detail while maintaining a clear view of long-term strategic objectives.
Bring structure and prioritization to a growing and increasingly complex business environment.