Brand Manager

Haleon • Guaynabo, PR

2d

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Looking for a Brand Manager who wants to lead with an enterprise mentality — not just brands. Reporting directly to the Country Manager, this role will help lead the operation while accelerating market share and fortifying brand equity for category-leading brands.

Requirements

• 3 to 4 years of experience in Marketing (preferably Brand Management)
• At least 3 years of experience with media and creative agencies.
• Bachelor’s in marketing administration, Industrial Engineering, or related fields.
• Strong collaboration skills, results orientation, and analytical profile.
• Excellent presentation skills.
• Intermediate–Advanced level in Excel and PowerPoint.
• Advanced level of English (written and spoken).

Nice To Haves

• Ideal candidates will have prior experience in most, if not all, of the following and employees developing into this role should develop experience and demonstrated success in the following:
• Good written and communication skill to communicate with all company management levels.
• Master’s in Marketing desirable

Responsibilities

• Brand & Business Ownership • Own brand strategy, execution, and performance for assigned brands in Puerto Rico. • Translate Global and US Brand Growth Plans into executable local plans. • Act as the brand authority in market and represent the brand in leadership forums. • Make informed decisions and manage trade‑offs with minimal escalation.
• Financial & Investment Accountability • Own A&P budgets, WBS structures, and PO management. • Partner closely with Finance to track performance and ROI / ROA. • Ensure financial discipline, compliance, and audit readiness.
• Execution Excellence & Agency Leadership • Lead creative, media, and digital agencies end‑to-end. • Enforce Haleon Ways of Working and briefing standards. • Ensure assets are compliant, approved, and activated on time.
• Innovation & Portfolio Management • Lead local launch readiness for innovations and restages. • Coordinate forecasts, claims readiness, and execution. • Manage SKU prioritization, discontinuations, and portfolio optimization.
• Cross‑Functional Leadership • Serve as brand lead with Sales, Supply, Regulatory, Finance, and Digital. • Communicate risks early and drive alignment through clarity and follow‑through.
• Performance Management & Analytics • Track sales, share, distribution, and execution KPIs. • Use insights to drive action and corrective measures. • Prepare concise, decision‑oriented leadership updates.
• Leadership Behaviors & Culture • Demonstrate ownership, accountability, and bias for action. • Apply strong judgment under ambiguity. • Model Haleon’s performance culture: Debate, Decide, Commit.

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level