Brand Manager

Wieden+Kennedy•Portland, OR

2d•Onsite

About The Position

At Wieden and Kennedy, we believe great Brand Management makes great things happen, especially under the most unlikely of circumstances. The goal for every person in our department is to be a catalyst for extraordinary transformative creativity. As a group, we achieve this by thoughtfully and strategically doing what it takes to establish all the circumstances our creativity needs to thrive. No pressure. General Position Summary The Brand Manager (BM), known as the "Campaign Manager," leads the operations and execution of collective brand campaigns, across channels, departments, clients + external teams. As the day-to-day liaison between the client and the agency, the Brand Manager is responsible for client presentations, and gaining internal and external creative concept approval. The BM leads and manages big-budget print, OOH, digital and TV/Video campaigns.

Requirements

Bachelor’s Degree preferred
4+ years of account/ digital/ production experience in a creative advertising agency required
Proficient in Google Suite (Gmail, Google Calendar, Docs, Slides, Sheets, etc.) or other comparable programs
This position is based in Portland, OR. Must be open to relocation if not currently living in PDX.
Has a strong grasp of current platforms + channels that make up the media/communications landscape and a desire to keep abreast of emerging ones
Ability to work under pressure and meet deadlines in a fast-paced creative environment. Includes the ability to compartmentalize, stay humble, and frankly "eat a $h!t sandwich" every once in a while.
A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
Ability to earn internal team and clients’ trust and confidence through responsiveness, tech, and digital savvy, reliability, and know-how
Must have a baseline + applied understanding of budgets and estimates (i.e. what things cost and why), how project and budget management impact account, and foundational mechanics of agency profitability
Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
Exceptional initiative, attention to detail, and follow-through skills
After-hours work and overnight travel required

Responsibilities

Collaborates with the Strategy, Media, and Creative departments to write strong agency briefs and concepts based on the client’s initial brief; presents the agency’s response to client
Assesses/Evaluates creative ideas against the brief’s requirements and works to sell through evolving concepts; and tracks when concepts and media plans are prepared and ready to be presented to the client
Presents production estimates for client approval
Issues and updates weekly written status’ and conference call reports following meetings to ensure client and agency are in agreement. May also be responsible for reviewing the work of Associate Brand Executives (ABE) and Brand Executives (BE) tasked with this responsibility.
Writes strong agency POVs based on sound rationale and previous experience to sell through a difficult concept
Attends shoots and edits to ensure client/ creative approval and satisfaction
Effectively facilitates the communication between W+K, client, and our partner agencies (media, retail, digital, PR, etc.) to ensure seamless creative outcome and media placement
Addresses and solves potential timing, casting, and budgetary concerns for production
Researches and understands the brand, its category, and its competitors to provide added value for the client
Uses knowledge of advertising production processes (i.e. tech, timing, cost, etc.) across all media channels, to benefit clients’ budgetary goals.
Plays a significant role in the professional development and review of ABE’s and BE’s on their respective team