Brand Manager- MAC TOOLS

Stanley Black & Decker, Inc. • Dublin, OH

1d • Remote

About The Position

Brand Manager - MAC TOOLS, Remote United States of America Travel required Make Your Mark. Shape Your Future. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 43,500 professionals globally who are making their mark on some of the world’s most beloved brands, including MAC TOOLS®, DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER® The Job: The Brand Manager is responsible for the planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting product launch planning, product messaging, packaging, and general marketing project management. This Brand Manager will support the MAC Tools brand as a remote employee. Collaborate with team members to create a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end users. Support brand marketing campaigns, including but not limited to, content and full campaign toolkit creation, optimizations, and reporting. Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline). Maintain Mac Tools Brand Standards documents and circulate as needed. Coordinate with cross-functional teams and with Marketing Team members to plan, develop and deliver dynamic, world-class content. Work closely with Sales, Channel Marketing, and Product Management teams to recommend and develop ways for the brand to partner and drive business growth. Partner with Product Management team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories. The Person: You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

Requirements

• 3+ years of brand marketing experience
• Bachelor’s degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights and A.I. to drive decisions, optimizing and reporting on performance
• 20% Travel required

Responsibilities

• planning, development and execution of comprehensive brand marketing strategy
• supporting product launch planning, product messaging, packaging, and general marketing project management
• collaborate with team members to create a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end users
• support brand marketing campaigns, including but not limited to, content and full campaign toolkit creation, optimizations, and reporting
• work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline)
• maintain Mac Tools Brand Standards documents and circulate as needed
• coordinate with cross-functional teams and with Marketing Team members to plan, develop and deliver dynamic, world-class content
• work closely with Sales, Channel Marketing, and Product Management teams to recommend and develop ways for the brand to partner and drive business growth
• partner with Product Management team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being
• Discounts on Stanley Black & Decker tools and other partner programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees