Brand Manager

Good Sportsman Marketing LLC • Irving, TX

5d

About The Position

GSM Outdoors is an industry-leading global outdoor sporting goods company with 40+ brands in outdoor, sporting goods, shooting sports & fishing categories. GSM is headquartered in Irving, Texas with multiple locations in the United States and Asia.
Position Summary:
Brand strategy: brand vision and value short & long term.
Assist with product development, pricing and new product launches.
Develop new business opportunities
Work with creative team on packaging, website & other marketing collateral to maintain brand style guidelines.
Competitor analysis.
Consumer insight
Sales & marketing support

Requirements

• Good analytical skills.
• Good listener, able to respond to results and consumer research.
• Excellent communication skills, both verbally and in writing.
• Strong knowledge of hunting and outdoors products, active outdoorsman a plus.
• Ability to work well with a wide range of people from different parts of the business.
• Organized and methodical.
• Work well under pressure.
• Good presentation skills.
• Ability to manage different projects at the same time.
• High business acumen.
• Strong focus on results.

Responsibilities

• Set the strategic vision for the category and direction for the brand(s) through short and long-term initiatives by leading the category teams for new product development, launches, commercialization strategies and category portfolio management.
• To be accountable for Category P & L, revenue, margin and Inventory turn.
• Responsible for full portfolio management including new product development from idea to delivery.
• Along with the Project Managers, collaborate on new product development and product updates for seamless new product launch strategies, updates and road maps relevant to the brands.
• Tracks risks and opportunities for the brand.
• Provide direction on portfolio assortment needs, product adaptations and pricing strategy.
• Lead and collaborate with direct and cross-functional team members to execute effective product launches from conception to delivery.
• Provide direction and guidance to internal creative service team(s) and/or local approved agency partners for product launches, packaging updates and POS materials.
• Provide input and guidance to global sales teams on portfolio selection for all sales channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed