Brand Manager - Los Angeles, CA
About The Position
Develop and execute comprehensive brand strategies to drive awareness, engagement, and sales for hair care products. Conduct market research to understand consumer trends, preferences, and competitor activities. Collaborate with cross-functional teams including product development, marketing, and sales to ensure alignment with brand objectives. Create and manage marketing campaigns across various channels such as social media, print, and digital advertising. Oversee the development of brand assets including packaging, promotional materials, and content creation. Analyze sales data and consumer feedback to identify opportunities for product improvements and brand growth. Build and maintain relationships with key stakeholders including retailers, influencers, and industry professionals. Monitor and manage brand performance metrics, budgets, and timelines to ensure objectives are met. Stay updated on industry trends, regulations, and best practices to maintain a competitive edge in the market. Lead and mentor a team of marketing professionals to achieve departmental goals and objectives.
Requirements
- Bachelor's degree or equivalent in Marketing.
- 5+ years' of brand management or marketing experience.
- Beauty experience, digital and retail channels
- Experience with consumer-facing or direct-to-consumer brands.
Responsibilities
- Develop and execute comprehensive brand strategies to drive awareness, engagement, and sales for hair care products.
- Conduct market research to understand consumer trends, preferences, and competitor activities.
- Collaborate with cross-functional teams including product development, marketing, and sales to ensure alignment with brand objectives.
- Create and manage marketing campaigns across various channels such as social media, print, and digital advertising.
- Oversee the development of brand assets including packaging, promotional materials, and content creation.
- Analyze sales data and consumer feedback to identify opportunities for product improvements and brand growth.
- Build and maintain relationships with key stakeholders including retailers, influencers, and industry professionals.
- Monitor and manage brand performance metrics, budgets, and timelines to ensure objectives are met.
- Stay updated on industry trends, regulations, and best practices to maintain a competitive edge in the market.
- Lead and mentor a team of marketing professionals to achieve departmental goals and objectives.
Benefits
- Tremendous Career Growth Opportunities!
- Senior management and leadership are very well respected by the team!
- Great work environment with a family-like work culture!
- Medical, Dental and Vision + 401k + Tuition Assistance + Disability
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What This Job Offers
Job Type
Full-time
Career Level
Manager
