Brand Manager, Kristin Ess

Maesa • New York, NY

11d • $90,000 - $110,000 • Hybrid

About The Position

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com. We are looking for a skilled and passionate Brand Manager with proven experience in consumer goods to join our marketing team. As a Brand Manager, you are responsible for defining strategies and building annual consumer and channel brand marketing plans by understanding the consumer’s needs, customer and competitive landscape, retailer strategies, business model metrics and market dynamics. This role will work closely with our key customer teams to ensure success and growth at one of our leading retailers. This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders and the brand founder, Kristin Ess. The role is based in NYC and you will be expected in office 3 days a week, at minimum per Company policy.

Requirements

• Bachelor’s Degree in related field of study
• 5 years of brand marketing/brand management experience
• Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
• Flexibility and willingness to take on additional responsibilities when needed
• Problem solver who can deal with ambiguity
• Action and results oriented

Nice To Haves

• Beauty and Personal care experience is preferred, but not required.
• Modern marketing capabilities in digital marketing will be highly valued.
• Knowledge of P/L and cost management is an asset.

Responsibilities

• Collaborate with the Director to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix.
• Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda. Lead post-launch analyses to share key learnings across the organization.
• Manage key brand projects including, but not limited to, advertising, merchandising, promotions, and innovation to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration and deliver business results. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to, assortment, launch toolkits, competitive deep dives, and support for digital/social/website.
• Build brand equity and create value with an ecosystem of creative content and seamless connections through commerce. Define data-based audiences, set content strategy and partner internally and externally to deliver communications objectives and strong marketing ROI.
• Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery. Knowledge of P/L and cost management is an asset.
• Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
• Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.
• Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.

Benefits

• $90,000/yr - $110,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
• Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees