Brand Manager

Piping Rock•Bohemia, NY

25d

About The Position

Piping Rock Health Products continues to grow! As the Brand Manager you will be accountable for the creation and execution of promotional optimization, business financial plans, P&L management, monthly sales forecasting, innovation project management, packaging and pricing strategy.

Requirements

Bachelor's degree or equivalent experience required
Ability to understand how to identify/interpret trends
Analytic & strategic thinking along with financial planning experience and creative thinking
Proven experience in planning, delivering, and measuring direct marketing campaigns
Advanced Excel and power point skills is a must

Nice To Haves

Experience in the CPG industry a plus
May oversees advertising, events and public relationships

Responsibilities

Additional duties as assigned
Help drive strategic brand planning; managing the execution on the marketing plan to ensure the efficient and effective use of the budget
Create strategy for new launches and works directly with COGS
Complete management of the Pink brand including the ideation to the development stages
Driving growth and profitability of the Pink brand
Develop and enforce brand guidelines across all facets of marketing
Competitive brand analysis
Sales analysis using POS and Nielsen Data
Review and ensure the profitability of deals
Procurement
Lead the development of new items
Inventory analysis and planning
Competitive analysis and current trends
Manage vendor relationships
Managing the end-to-end process of Pink marketing, distribution and promotional programs