Brand Manager

POOLCORP • Covington, LA

13d

About The Position

The Brand Manager is the conduit between Sales, Sourcing and the Marketing team. This role partners with product and sourcing managers and marketing leadership to develop marketing strategies and tactics that resonate with target buyer personas. This position is responsible for flawlessly executing marketing plans to drive results for our NPT (National Pool Trends) products, top categories, and key vendors, as well as communicating results to steer business decisions.

Requirements

• A minimum of 2-4 years of marketing with project management experience and a proven record of success and effective performance.
• A Bachelor’s Degree in marketing, business or management is preferred.
• Highly organized and detail-oriented with strong analytical skills.
• A creative and strategic thinker with great time management skills and self-discipline to ensure projects are initiated & completed timely.
• Expert project management skills, with the ability to multi-task while still maintaining quality of work and meet deadlines in a fast-paced environment with internal and external partners.
• Must have excellent interpersonal skills including presentation, public speaking, and interaction skills both written & verbal.
• Must be able to efficiently use computer software including MS Office Suite and Monday.com.

Nice To Haves

• Agency/account management experience, graphic design exposure, and high-level PPT creation a plus.
• A positive, can-do attitude with a deep desire to constantly be looking to improve, better and grow the team.
• Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply!

Responsibilities

• Develops marketing plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Partners to develop product marketing and GTM plans, and work with Internal Communications team to communicate those plans transparently across stakeholder groups.
• Determines key channels to market, develop and drive plans that support growth across those channels.
• Assesses effectiveness of the marketing programs and tactics that support your products on an ongoing basis, and report results back to the business.
• Plans the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Acts as project manager to usher marketing initiatives through the marketing process, keeping stakeholders informed along the way.
• Owns the content calendar and offers strategy for your products, and plans ahead to enable streamlined and seamless execution of campaigns.
• Writes comprehensive creative briefs for all campaigns, be prepared to lead kickoff initiatives.
• Fact checks all content for accuracy prior to deploying to stakeholders or through channels.
• Acts as the SME (Subject Matter Expert) on the marketing team for product, program and campaign questions related to your products.
• Acts as liaison with Product Managers to stay abreast of changes to product strategy.
• Understands and supports our sales channels; provides tools and collateral and teach them how and when to use it.
• Leads and inspires cross-functional team of direct reports and other marketers, setting clear goals and expectations, while effectively delegating tasks to ensure timely delivery and optimal performance.
• Other job related duties as assigned.

Benefits

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
• 401 (k) with generous company match
• 13 days of paid time off (PTO) & 8 Paid Holidays (NOTE: PTO increases with tenure!)
• 100% employer paid Life Insurance and Long-Term Disability Insurance
• Paid Parental Leave
• Fully Funded Tuition Education Programs
• Bonus Programs that include Employee Recognition and Referrals, Summer Madness, and Annual Performance
• Employee Stock Purchase Plan
• Employee Discounts and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees