Brand Manager

Scandinavian Tobacco Group • Richmond, MI

178d

About The Position

The Brand Manager sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives. These strategies include pricing, new product development, communication, promotional, and digital. Leads cross functional teams and third-party agencies to assure the marketing plans are executed with excellence. The Brand Manager has a strong understanding of the P&L and budget management to ensure profitability targets are achieved. Uses creative thinking to identify market insights and turn them into leverageable business opportunities. In addition to core brand responsibilities, it is expected that the Brand Manager will also take on cross-functional projects and/or initiatives that benefit the broader organization.

Requirements

• Bachelor’s degree in business, marketing, finance or other related discipline; MBA strongly preferred
• Minimum 5+ years of relevant experience in consumer marketing & brand building
• Demonstrated ability to lead high performance teams
• Experience in developing and executing strategic plans
• Demonstrable entrepreneurial and results-driven passion
• Experience leading and working cross-functionally in matrix organizations
• Proven experience working collaboratively with Sales & Operations teams to drive business results

Responsibilities

• Leads all activities relating to Premium Cigar brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.
• Sets the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.
• Effectively leads cross-functional team meetings to deliver the tactical activities of the marketing plans to ensure projects are delivered on time and within budget.
• Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities.
• Continually drives to strengthen product portfolio through line extensions, innovation platforms and customer product development.
• Leads advertising and/or promotional agencies to ensure messaging and activities deliver against brand strategies and maintain brand integrity/voice.
• Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.
• Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives.
• Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.
• Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry.

Benefits

• Comprehensive Health Care, Vision & Dental Plan
• Flexible Spending Account
• Disability Plans
• Basic & Supplemental Life Insurance
• Additional Supplemental Benefits
• Paid Vacation, Paid Time Off (PTO) days, Holidays
• 401(k) Retirement Saving Plan including a generous Company match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees