Brand Manager

Surya • White, GA

310d

About The Position

As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brand's identity, visibility, and influence in the design industry. This dynamic role involves leading the development and execution of comprehensive brand strategies aimed at strengthening the company's brand equity, awareness, and market penetration. You will collaborate with cross-functional teams, leverage market insights, and deploy innovative marketing initiatives to elevate Surya Inc. as a leader in the design community. This position offers a unique opportunity to blend strategic thinking, creativity, and leadership skills to drive meaningful growth and success for our brands.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred.
• 5+ years of experience in brand management, marketing, or a related role, preferably within the design or home furnishings industry.
• Strong understanding of branding principles, digital marketing, and consumer behavior.
• Proven track record of developing and executing successful brand campaigns that drive measurable results.
• Exceptional leadership and project management skills, with the ability to lead cross-functional teams and manage multiple priorities.
• Strong analytical skills and a data-driven mindset, with the ability to derive insights and apply them to strategy.
• Excellent communication and presentation skills, with the ability to influence and inspire stakeholders.
• Passion for design, creativity, and storytelling.

Responsibilities

• Collaborate with the Director of Marketing to create and execute forward-thinking brand strategies that drive brand awareness, loyalty, and market share.
• Conduct ongoing evaluations of market trends, consumer insights, and competitive landscapes to identify opportunities for differentiation and growth.
• Develop long-term brand plans and annual roadmaps aligned with business objectives.
• Lead the creation and execution of multi-channel campaigns, including digital marketing, social media, public relations, events, sponsorships, and experiential activations.
• Partner with agencies, influencers, and industry stakeholders to amplify brand visibility and engagement.
• Oversee storytelling efforts to create compelling narratives that resonate with target audiences and foster an emotional connection with the brand.
• Analyze market data and identify new growth opportunities, including untapped customer segments and geographic regions.
• Develop actionable strategies and implement initiatives to increase market share in target areas.
• Monitor performance and iterate approaches to maximize penetration in existing and emerging markets.
• Define, evolve, and maintain a cohesive brand identity, ensuring consistency across all touchpoints.
• Craft and refine brand messaging to effectively communicate the value proposition and establish an emotional connection with customers.
• Serve as a steward of the brand's personality, tone, and voice, ensuring alignment across all internal and external communications.
• Leverage customer insights, market research, and trend analyses to refine the brand's positioning strategy.
• Identify opportunities to differentiate the brand from competitors and solidify its status as a design industry leader.
• Collaborate with product development and marketing teams to ensure the brand's positioning aligns with overall business objectives.
• Act as the custodian of the brand, ensuring that all marketing communications, visual assets, and experiential initiatives align with brand guidelines and values.
• Monitor and enforce brand consistency across all internal and external channels.
• Lead internal education efforts to ensure team members understand and embody the brand's values.
• Develop and execute initiatives to enhance the brand's equity and reputation, such as strategic partnerships, community engagement programs, and co-branding opportunities.
• Build and nurture relationships with industry influencers, media outlets, and collaborators to elevate the brand's stature.
• Continuously measure and optimize efforts to ensure sustainable equity growth.
• Work closely with marketing, product development, sales, and other teams to ensure alignment and integration of brand initiatives.
• Partner with internal and external stakeholders to bring cohesive and impactful campaigns to life.
• Collaborate on go-to-market strategies to support new product launches and portfolio expansions.
• Define key performance indicators (KPIs) to measure the success of brand campaigns and initiatives.
• Analyze campaign data and generate actionable insights to inform future strategies.
• Provide regular reporting and updates to senior leadership, highlighting successes, challenges, and opportunities.

Benefits

• A dynamic and collaborative work environment at the intersection of design and innovation.
• Opportunities for professional growth and development within a fast-growing company.
• Access to a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• The chance to work with a passionate and talented team dedicated to transforming spaces and inspiring communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree