Brand Manager, SunnyD & Juice Drinks

Harvest Hill Beverage Company • Stamford, CT

3h • Onsite

About The Position

Harvest Hill Beverage Company is one of the nation’s largest independent branded beverage producers, delivering consistent annual revenue growth, with sales of over $1 billion. The company was formed in June 2014 with the acquisition of Juicy Juice and further expanded with 3 subsequent acquisitions which were consolidated into one company in May 2017. Our portfolio of iconic brands includes SunnyD®, Juicy Juice®, Little HUG®, Daily’s Cocktails®, among many other specialty brands. We manufacture, market, and distribute across multi-channels including Grocery, Mass Merchandisers, Warehouse Clubs, Convenience, Foodservice, and Liquor Distributors.

Harvest Hill was recently acquired by Castillo Hermanos, a family-owned company and a leader in the Central American and Caribbean consumer market. The acquisition incorporates leading, scalable and complementary brands into the Castillo Hermanos beverage portfolio, giving it immediate access to main US retail outlets. The deal also facilitates the distribution of Castillo Hermanos’s brands, meeting nostalgia-driven demand from US Hispanic consumers.

Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities, employing close to 1,000 employees in the United States.

POSITION OVERVIEW:
The Brand Manager reports into the Senior Director of Marketing and will be responsible for leading and managing the SunnyD brand, as well as other brands in the Juice Drinks portfolio as assigned. As the largest brand in the total Harvest Hill portfolio, SunnyD will be the primary focus of the position. The Juice Drinks portfolio also includes the Little Hug, Fruit2O, Big Burst, Guzzler, and Veryfine brands.

Requirements

• Bachelor’s degree in Marketing or related field
• 4+ years of related work experience in marketing and/or brand management
• Work experience and strong background in syndicated data analysis (e.g. Nielsen, IRI/Circana)
• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
• Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the beverage industry.
• Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills.
• Excellent supervisory and leadership abilities
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Responsibilities

• Brand Plan Development: Collaborate with Senior Director of Marketing and Senior Brand Manager to develop and execute comprehensive plans that achieve company targets. This will include, but is not limited to, advertising, program/promotions, and research. The ideal candidate will excel at building strong partnerships with agencies, vendors, and internal teams to drive exceptional market performance and brand growth.
• Program Management and Execution: Manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.
• Innovation / New Product Development: Conduct field research and leverage consumer-driven insights to fuel long-term brand growth. Translate these insights into profitable product innovations, craft compelling selling propositions, and develop robust launch plans to ensure successful retail execution.
• Social Media Management: Own the development and execution of social media strategy for the brand. Responsibilities include leading quarterly planning sessions with the creative agency to share brand updates, key seasonal opportunities (holidays/dates), and creative concepts; managing the creative review process to ensure brand consistency; driving alignment with legal and regulatory requirements; and overseeing timely content deployment across platforms.
• SunnyD Brand Partnerships: Work with agencies to develop unique partnerships with creators, entertainment / media companies, and outbound licensees to promote brand awareness outside of the juice drink category by creating unique cultural moments.
• Market Analysis: Provide consumption-based data analysis and monthly consumption updates for portfolio. Provide actionable insights and support to the enterprise to better understand market trends and dynamics. Identify opportunities in markets where there are unmet needs.
• Sales: Provide the sales organization with presentation materials for retailer presentations using category management best practices. Collaborate with sales on opportunities for brand growth.
• Margin Enhancement: Lead cross functional team to identify key areas for margin improvement across portfolio.
• Brand Learning Agenda: Support and participate in brand equity research, consumer learning, and positioning initiatives to define future marketing strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees