Brand Manager - Star Wars

Hasbro•Pawtucket, RI

About The Position

Manage global product development and marketing processes, including line planning, portfolio optimization, and lifecycle management across multiple fan segments. Collaborate closely with Disney/Lucasfilm on content strategy, product approvals, and creative alignment. Collaborate with Brand Marketing Managers and licensing partners on global briefs, brand positioning, and consumer-led marketing activation across digital, retail, and experiential channels. Support go-to-market planning, asset development, and messaging by providing product details, franchise context, and unique selling propositions.

Requirements

5 years of experience in consumer goods, brand/product management, business management, or marketing (licensed brands experience a plus)
A strong passion for storytelling, pop culture, and fandom - with the ability to balance creative integrity and commercial outcomes
Experience working cross-functionally and influencing without authority in a matrixed, global organization
Analytical and creative strength: comfortable with data, financials, and spreadsheets, while also excelling at ideation and narrative-building
Experience working with international commercial teams and a strong understanding of omnichannel retail strategy
Strong communication skills, with the ability to craft compelling business narratives for internal teams, licensors, and retail partners
A proactive, collaborative mindset and an entrepreneurial spirit balanced with strong organizational navigation skills
Comfort with experimentation, risk-taking, and challenging the status quo while respecting brand and licensor guidelines
A commitment to inclusivity, collaboration, and seeking diverse perspectives
Agility and resilience in a fast-paced, franchise-driven environment