Brand Manager - Specialty Beverages

Cavalier Spirits, LLC•Lakeland, FL

About The Position

The Brand Manager - Craft/Specialty/Import, will oversee all aspects for Cavalier's beer, wine, and spirits portfolio. This includes development and execution of brand strategy, retail programming, marketing communications, and innovation. The ideal candidate will have the ability to think strategically about brand architecture, consumer targeting, positioning, and customer marketing while also having the ability to identify future trends and opportunities. The successful brand manager will be an outstanding manager, team leader, culture builder and business driver.

Requirements

Bachelor’s degree with an emphasis in a Business or Marketing related field preferred
Minimum of 4 years’ brand experience with majority of the experience in the beer industry strongly preferred
Outstanding verbal, written, presentation and influencing skills
Ability and willingness to work independently and as part of a team
Enthusiastic, high energy, and self-motivated individual with a desire to succeed
Superior organization skills with ability to prioritize, multi-task, and meet deadlines
Sales and customer service experience preferred
Advance computer skills, including Microsoft Office Suite (Word, Excel, PowerPoint)
Valid driver's license and reliable transportation
Basic understanding of Cavalier Distributing products.
Must possess superior communication, presentation and customer service skills
Ability to establish and maintain strong relationships with various types of people
Strong analytical skills and numeric ability
Attention to detail and strong organizations skills
Ability to speak and write the English language at least at the high school level is required.
Ability to work independently.
Ability to process information/merchandise.
Ability to communicate with supervisor, Company Sales Representatives, current and prospective customers on a professional level.
Ability to read, count and write to accurately complete all documentation.
Must have a valid unexpired driver’s license with a clean DMV record.
Use of hand and foot controls for driving
Walking and climbing stairs
Two handed lifting, handling and carrying of cases from floor to overhead levels on a frequent basis.
Sustained squatting, kneeling, and/or bending while handling products
Sufficient manual dexterity to operate business equipment including, but not limited to, computer, telephone, adding machine
Ability to handle product generally weighing 0 - 165 pounds on an occasional basis.
Ability to bend and stoop.

Responsibilities

Communicate market programs and objectives with Cavalier Distributing management to ensure pr oper alignment with monthly and overall company goals
Responsible for building and managing a growth strategy for each brand
Oversee and manage Cavalier’s warehouse inventory of products
Work with suppliers on brands, pricing strategies, promotions, orders, etc
Meeting with supplier based upon volume
Monitor business and brand health performance of suppliers using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance
Manage brand budgets; ensure that dollars are allocated and spent in an efficient and effective manner; balance expenditures against volume and goals
Work with marketing to create quarterly seasonal sell sheets and monthly deal sheets
Stay up-to-date on new products and the changing needs of the market
Utilize sales tools (IRI)
Maintain adherence to all Company policies and procedures.
Other duties as assigned.