Brand Manager - Skin Care & Jewelry

Market America • Greensboro, NC

428d

About The Position

The Brand Manager for Market America will oversee the skin care and jewelry lines, focusing on developing and executing brand strategies that enhance brand equity, growth, and profitability. This role requires collaboration with various departments to ensure effective communication and performance of the brand in the market.

Requirements

• Bachelor's Degree.
• Four years' experience in Costume Jewelry sales or marketing.
• Proficient use of MS Office Products, Work Flow, JIRA, and general computer applications.
• Moderate to above moderate levels of English reading comprehension, speaking, and writing.
• Active listening, analysis, critical thinking, complex problem solving, coordination, and attention to detail.

Responsibilities

• Analyze sales data, market trends, and competitive landscape.
• Ensure the ongoing financial success of new and existing products across all sales channels.
• Review final product information, materials, features, benefits, specifications, and pricing for catalogue to ensure accuracy.
• Collaborate on overall product image plan and layout for catalogue and web to maximize sales.
• Develop, conduct, or coordinate product training for internal and external customers.
• Forecast sales for new and existing products to determine strategy.
• Establish pricing and margins to maximize profits.
• Approve retail displays to effectively demonstrate features and benefits of products.
• Write marketing content for product.
• Work with Public Relations Manager on new product offerings or press kits.
• Prepare marketing plan to manage social media channels.
• Coordinate and carry out layered website marketing plan.
• Respond to customer comments in a professional and timely manner.
• Work on special projects and facilitate team projects as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Printing and Related Support Activities
• Education Level: Bachelor's degree