Brand Manager - Oreo Platforms

Mondelēz International•East Hanover, NJ

6d•$122,000 - $167,750•Hybrid

About The Position

Drive disproportionate growth on OREO Platforms to unlock new occasions and drive penetration among key consumers. This requires an agile mindset, risk taking, perseverance and tenacity! Working with cross-functional teams, you will develop and execute OREO Platforms’ portfolio strategy to drive sustainable brand growth and deliver business objectives. You support profit and loss management, future business development plans, and objectives focused on end-to-end marketing across equity, commercialization, and innovation strategy.

Requirements

Agility over Perfection
Execution with excellence and prioritizing results
Follow through on commitment and persevere through challenges to find creative solutions
Consumer behavior, preferably in the consumer goods sector in matrix environment
Developing a seamless consumer experience
Managing business objectives beyond brand and budget
Analytics and creativity to think critically about opportunities
Leading and influencing teams and managing trade-offs
Communicating effectively, verbally and in writing, and executive presentation skills
Effective time management skills, managing multiple priorities and deadlines
Markets with diverse economic environments a distinct advantage
Experience leading teams and the coaching and development of direct reports.
7+ years (for Sr. Brand Manager) of progressive experience in Brand Marketing, working with large CPG brands (revenue of $100MM+)
Creative and innovative mindset, ability to think outside the box and challenge the status quo
Demonstrated understanding of the retail landscape/working with retail accounts (partnership, joint business value creation, etc)
Brand Equity Marketing experience: Consumer storytelling towards desired behavior change, long-term strategy, agency and external partnership management

Nice To Haves

MBA a plus

Responsibilities

This role will focus specifically on OREO Minis, OREO Cakes & Pastries, and forthcoming indulgent innovation.
This leader will also lead the Platform team’s relationship with the omni team to drive best-in-class execution in-store and online, and drive our holistic organic social strategy.
Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth & commercial launches.
You will develop annual plans, setting objectives and allocating resources.
Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
Critical is to provide inspiring leadership to both the brand team and cross-functional team members and help pull teams together to manage priorities and deliver on goals.