Brand Manager, Knorr Innovation Deployment

Unilever • Hoboken, NJ

1d • $103,000 - $154,400 • Onsite

About The Position

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, we believe passionately in a purpose-driven business. And our purpose is to make sustainable living commonplace. Working at Unilever as an Associate Brand Manager means you are joining a world-class marketing organization that has produced many of the world’s most beloved brands – brands with a purpose. We are looking for individuals who believe in this vision, and who are capable of crafting strategy, owning a P&L, implementing fully integrated brand mixes, and leading cross-functional teams in launching new products to market, among other tasks. This role will be responsible for leading and delivering the innovation agenda, intensifying the funnel to address white space opportunities and deliver against channel and customer priorities in the US. You will work closely with the cross functional innovation planning team to drive the roadmap from idea to implementation knowing when/how to influence global and local activities to drive business growth.

Requirements

• Bachelor’s degree in marketing or related field required; Master’s degree preferred
• 3+ years in Marketing, with some experience in Innovation Crafting (product as well as communication preferred)
• A well-informed passion for aesthetic, design and attention for details.
• A Passion for Consumers and Shopper Understanding.
• A balance of art & science – ability to think creatively & strategically, with strong business mindset.
• A Problem-Solving mindset and willingness to challenge the established norms.
• Comfortable with using data throughout aspects of the role, turning consumer and social insights into strategic thinking as well as building business cases.
• Passion for big iconic brands and desire to leave a mark.

Nice To Haves

• Passion for food with previous experience within the food industry preferred

Responsibilities

• Understanding consumer needs, turning behavior into insights
• Evolving Brand Proposition & Architecture
• Defining Innovation Strategic Pillars & White Spaces
• Designing and Crafting Innovation Big Bets, including concept, design, product, pack, and full mix development
• Bring a mindset of sustainability into product design and development
• Act as a team player to fully contribute to the Knorr ambition
• Work closely with Consumer Market Insights and their People Data Center to identify core consumer insights and product benefits.
• Develop/Adapt marketing mix for the local markets (US & Canada).
• Serve as project lead for innovation roadmap on one or several categories.
• Work closely with Performance teams and Customer teams to drive Design 4 Channel Innovations.
• Partner with Global Knorr team to adapt marketing mix to US & Canada consumer and market needs.
• Lead communication asset development as part of marketing mix in partnership with engagement team.

Benefits

• Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level