Brand Manager (Gardens)

Scotts Miracle-Gro Company•Marysville, OH

54d•Hybrid

About The Position

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. Job Description We are looking for a Brand Manager to join our Gardens Brand Marketing team. A successful Brand Manager at Scotts is the 'hub of the wheel' of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both top line growth and profitability for their business. From utilizing insights to create impactful innovation, to crafting breakthrough marketing programs to drive awareness and conversion, our Senior Brand Managers ensure we keep our consumers at the heart of everything we do. This will be a hybrid position out of our Global Headquarters in Marysville, OH.

Requirements

Have 6+ years of relevant Brand marketing experience and 2+ years of people management experience
Have experience in media planning, advertising creative and concept development;
Proven track record of developing, coaching and managing others
Sets targets, aligns people to the work, and effectively follows up
Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies.
Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results.
Have experience leading a cross-functional team (Sales, Supply Chain, R&D, etc.), with strong influencing skills to manage vertically and horizontally throughout the organization.
Be willing and eager to get your hands dirty-you have demonstrated a relentless bias for action and owner's mentality.
Have an enterprise mindset-a keen ability to understand how your work fits into and enhances the broader company objectives.
Be curious. You turn over new rocks and look around corners. You challenge the status quo--seeking out new ways to drive growth.
Be an outstanding storyteller-quickly and succinctly distill complex data to tell a story.

Nice To Haves

Responsibilities

Lead the team operations for a specific SBU and ensure all work is completed on time, with excellence and leadership alignment
Present on leadership meetings to increase executive visibility
Act as the lead on MARCOM strategic planning for the SBU to gain key skills in closing the communication loop with consumers
Demonstrate leadership beyond their brand team by bettering the department and company through extracurricular involvement
Split the role of "Challenger" with the SBU Director within the team/department and with cross functional teams (i.e. Line Review story/preparation)
Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives
Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term.
Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape.
Develop your team-our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers
Ensure inventory levels are appropriate by managing the overall SKU assortment and by maintaining frequent communications with cross-functional partners
Ensure all marketing activities are on strategy and consistent with spending principles/budgeting
Serve as the primary contact with the Creative Marketing Team
Manage budgets and initiatives to deliver EBITA