Brand Manager, Foodservice - Snacks

About the position

Join our North American Foodservice (NAFS) team to make a significant impact on our expanding portfolio in the branded Snacks segment. You will set brand strategy, develop comprehensive marketing plans, and achieve sales and profit targets for all Snacks brands. These brands include Goldfish and Lance crackers, Kettle Brand and Cape Cod potato chips, and Snyder's of Hanover pretzels. The North American Foodservice division focuses on all out-of-home channels.

Responsibilities

• Lead integrated business planning, with strong focus on the demand step, for all SKUs in the Snacks portfolio.
• Collaborate with cross functional team of Sales, Finance, R&D, and Supply Chain to deliver financial objectives.
• Strength turning data into action mining for operator insights, managing the P&L, and tracking and forecasting the business.
• Lead the development of targeted marketing plans across all relevant customer and consumer touchpoints.
• Work with marketing agency of record to develop communication plans.
• Partner with the US sales organization to develop training and selling tools required to tell a consistent brand story and drive business growth.
• Lead the development of annual strategic and operating plans for Snacks portfolio.
• Oversee development of three-year innovation pipeline, supporting team in all aspects from sprints to in-market execution.
• Lead the organization on changing the way NAFS goes to market by demonstrating the role that Foodservice channels can play in overall brand strategy.
• Be an active voice in cross-division IBP meetings, seeking clarity and finding ways to increase efficient decision making.
• Ensure proper training, coaching, performance reviews, and career development opportunities for 2 direct reports.

Requirements

• Bachelor's degree required
• Minimum 5 year's experience, with heavy experience in brand management.
• Experience as a people manager required for external applicants

Nice-to-haves

• MBA strongly preferred
• CPG/Food experience
• Foodservice experience or B2B Marketing Experience a strong plus

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.