Brand Manager, Brand Expansion

Morton Salt • Overland Park, KS

457d

About The Position

The Brand Manager of Brand Expansion at Morton Salt is a pivotal role within the Marketing Innovation Team, focused on expanding the brand's reach and driving long-term growth. This position involves crafting innovation strategies, developing new ideas, and leading the execution of initiatives that align with the company's growth targets. The role encompasses managing new product portfolios from ideation to commercialization, ensuring financial targets are met, and collaborating with cross-functional teams and external partners.

Requirements

• Proven experience in brand management or product innovation.
• Strong analytical skills with experience in P&L management.
• Ability to lead cross-functional teams and manage multiple stakeholders.
• Experience in consumer insights and market research.
• Strong communication and presentation skills.

Nice To Haves

• Experience in the food or consumer goods industry.
• Familiarity with eCommerce strategies and retail landscape.
• Creative thinking and problem-solving skills.

Responsibilities

• Leverage tools such as syndicated data and consumer research to identify and advance new product initiatives.
• Lead the ideation, development, and execution of product and packaging innovation plans.
• Initiate and drive cross-functional teams to deliver against planned innovation initiatives.
• Manage products through the Stage Gate process effectively.
• Conduct P&L analysis of the innovation portfolio to improve category profitability.
• Develop and refine innovation strategies for assigned consumer segments in partnership with Brand Teams.
• Ensure innovation strategies succeed in the evolving retail landscape, including eCommerce.
• Develop positioning, pricing, and promotional strategies for new products.
• Use insights to define brand positioning and portfolio strategy.
• Identify unmet consumer needs to strengthen the product portfolio.
• Build and communicate brand value to support pricing for new products.
• Support the in-market success of new products with comprehensive marketing plans.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: No Education Listed