Brand Manager - Arthroscopic Visualization

Stryker•Greenwood Village, CO

19h•$100,000 - $215,300•Hybrid

About The Position

As a Brand Manager for the Arthroscopic Visualization portfolio , you will play a critical role in driving the growth, positioning, and commercialization of one of Stryker Endoscopy’s most strategic U.S. product portfolios. You will be responsible for creating and executing integrated marketing strategies to strengthen Stryker’s leadership in arthroscopy and accelerate adoption of our advanced visualization platforms. In this role, you will be required to travel up to 30% of the time.

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
8+ years of work experience.
5+ years of experience in medical device marketing, product management, or related commercial roles, medical device sales.
Excellent communication and presentation skills with the ability to engage executives, surgeons, and sales teams.

Nice To Haves

Strong project management skills and ability to influence without authority across multiple functions.
Experience with arthroscopy/orthopedics is highly desirable
Sport medicine and or endo
Ability to design and execute brand strategies with measurable results.

Responsibilities

Portfolio Strategy & Execution
Own the U.S. marketing strategy for arthroscopic visualization, aligning with global portfolio teams and commercial leadership.
Translate surgeon, facility, and sales insights into actionable positioning, messaging, and go-to-market strategies.
Develop annual marketing plans and lead execution across product launches, promotional campaigns, and competitive response.
Commercial Enablement
Partner closely with U.S. Sales Leadership to drive portfolio growth and achieve business targets.
Create impactful sales tools, training resources, and campaigns to equip reps and strengthen surgeon engagement.
Monitor key performance metrics, market share trends, and customer adoption to adjust strategies in real-time.
Customer & Market Engagement
Build relationships with key opinion leaders (KOLs), surgeons, and OR staff to strengthen advocacy and identify unmet needs.
Lead advisory boards, cadaveric labs, and clinical marketing initiatives to showcase portfolio value.
Conduct win-loss analysis and competitive assessments to sharpen differentiation.
Cross-Functional Collaboration
Work with R&D, Clinical, Medical Education, and Upstream Marketing to influence pipeline development and ensure future technologies meet U.S. market needs.
Partner with other Stryker divisions to drive synergy in surgeon relationships and procedural growth.