Brand Management Senior Strategist

Principal Financial Group • Des Moines, IA

42d • $104,400 - $155,000

About The Position

At Principal®, our brand is more than a logo. It’s a promise built on trust, clarity, and global consistency. We’re looking for a Brand Management Senior Strategist (or Lead, depending on experience) to help protect and strengthen our brand globally.
What You’ll Do
You’ll work alongside brand leadership, legal, risk, compliance, and global marketing partners to guide decisions that protect brand integrity, enhance reputation, and build long‑term brand equity.
Brand Governance & Reputation
Lead enterprise-wide brand governance to ensure global consistency.
Mature the operating model for brand management, building scalable processes across the business.
Serve as the subject matter expert on logo and mark usage.
Lead governance reviews for high-impact decisions, such as naming, endorsements, partnerships, and testimonials.
Advise on brand considerations in mergers, acquisitions, and integrations.
Brand Architecture & Royalty Programs
Own and maintain the enterprise brand architecture strategy and framework—ensuring consistent deployment to maximize brand equity and minimize complexity across products and markets.
Establish guardrails for co-branding and co-marketing partnerships.
Provide guidance on brand royalty programs to ensure alignment with brand value.
Trademark & Intellectual Property
Partner with Legal/IP to align trademark strategy with business and brand priorities.
Provide brand-focused input on trademark filings, renewals, and enforcement decisions.
Translate name and trademark clearance search findings into clear recommendations for marketing and product teams.
Oversee domain strategy and monitor for misuse or infringement.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field—or equivalent.
• Senior Strategist: 6+ years in brand management
• Lead Strategist: 8+ years with demonstrated experience operating at a higher strategic level.
• Experience working with Legal/IP, compliance, or risk teams.

Nice To Haves

• Background in financial services.
• Experience working within a Fortune 250 or Fortune 500 environment.
• Experience supporting or managing global brands.
• Interest in leveraging AI to evolve brand practices.

Responsibilities

• Lead enterprise-wide brand governance to ensure global consistency.
• Mature the operating model for brand management, building scalable processes across the business.
• Serve as the subject matter expert on logo and mark usage.
• Lead governance reviews for high-impact decisions, such as naming, endorsements, partnerships, and testimonials.
• Advise on brand considerations in mergers, acquisitions, and integrations.
• Own and maintain the enterprise brand architecture strategy and framework—ensuring consistent deployment to maximize brand equity and minimize complexity across products and markets.
• Establish guardrails for co-branding and co-marketing partnerships.
• Provide guidance on brand royalty programs to ensure alignment with brand value.
• Partner with Legal/IP to align trademark strategy with business and brand priorities.
• Provide brand-focused input on trademark filings, renewals, and enforcement decisions.
• Translate name and trademark clearance search findings into clear recommendations for marketing and product teams.
• Oversee domain strategy and monitor for misuse or infringement.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees