Brand Intelligence Analyst

Fisher Investments • Plano, TX

7d • Onsite

About The Position

The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.

Requirements

• Bachelor's degree or equivalent combination of education and experience required
• Highly developed qualitative and quantitative skills required
• Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment
• Prior experience using social media management tools (Sprout, Hootsuite)
• Prior experience using social listening tools (Brandwatch, Talkwalker)

Nice To Haves

• Experience managing ad campaigns preferred

Responsibilities

• Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate
• Analyze reputational situations, gathering research across multiple data sources to make a business recommendation
• Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation
• Distill brand media coverage into important highlights and observations for management
• Maintain knowledge of evolving and new online platforms, including the latest security enhancements
• Research and implement new processes
• Identify gaps in our existing processes and technologies, recommending and implementing change to improve
• Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees