Brand Identity Designer

Floowi•Weston, FL

10h•Remote

About The Position

We’re hiring a Senior Brand Identity Designer to lead a comprehensive brand refresh. This role goes beyond logo design—you will define the full brand system, ensuring it works seamlessly across print, packaging, and a new digital storefront. We’re looking for a systems thinker who can translate physical craftsmanship into a cohesive, high-performance digital brand identity.

Requirements

Proven experience building complete brand identity systems from the ground up (not just standalone logos)
Strong portfolio demonstrating typography systems, spacing logic, and multi-channel brand application
Experience with B2B, e-commerce, industrial, manufacturing, or supply chain brands is a strong plus
Comfortable working in Figma and understands modern web development constraints (scalable vectors, responsive-friendly design systems)
Can collaborate with developers and design things that actually work in code

Nice To Haves

Experience collaborating directly with engineering teams
Understanding of accessibility principles in digital design
Experience working on brand refreshes during digital transformations

Responsibilities

Lead Brand Strategy & Discovery, defining the brand’s core identity and audience segments (e.g., traditional framers vs. modern gallery owners)
Design a complete Visual Identity System, including primary and secondary logos, simplified icon sets (favicons, mobile UI), and a structured typography system
Develop a thoughtful Color Architecture that works across industrial printing (packaging, truck wraps, invoices) and accessible digital interfaces
Produce a full asset library in developer-friendly formats (SVG, WebP, etc.) and create a concise Brand Bible for future scaling
Collaborate closely with engineering to ensure seamless integration into a new Nuxt.js storefront