Brand & Go-To-Market Manager - HYBRID IN MICHIGAN

Credibly•Southfield, MI

just now•Hybrid

About The Position

Credibly is a Top Place to Work, founded in 2010, providing small businesses with accelerated access to capital solutions through cutting-edge data science, technology, partner relations, and customer support. They have provided access to over $3.1 billion to more than 61,000 small businesses nationwide and have been recognized as one of Crain’s 50 fastest growing companies in New York, appeared on the Inc. 500 list, and named a Top 25 Lending Technology Company. The Brand & Go-to-Market (GTM) Manager at Credibly is a high-impact leadership role responsible for defining the brand narrative and orchestrating the successful entry of products into the marketplace. This role bridges the gap between high-level brand strategy and tactical market execution, ensuring that every launch drives brand equity and customer acquisition, and leverages data-driven insights to create effective strategies that support business goals.

Requirements

5+ years of experience in Brand Strategy or Product Marketing, with a proven track record of leading successful Go-to-Market launches.
Bachelor’s degree in marketing, Communications, Business, or a related field.
Strong ability to translate complex financial products into compelling, human-centric brand stories.
Solid understanding of digital advertising platforms and analytics tools used to measure brand reach and conversion.
Expert at managing multiple high-stakes projects and deadlines in a fast-paced, evolving environment.
Excellent verbal and written skills, with the ability to influence stakeholders at all levels of the organization.

Nice To Haves

Deep knowledge of small business and fintech industries.
MBA in related fields.
Hands-on experience with A/B testing and conversion rate optimization (CRO) to refine GTM tactics.
Experience with marketing automation platforms like HubSpot to drive efficient GTM workflows.
A passion for emerging trends, including video marketing and AI-driven brand personalization.

Responsibilities

Develop and implement a comprehensive brand strategy that defines Crediby’s unique value proposition and ensures a consistent voice across all customer touchpoints, including in AI-driven search, LLMs, and emerging discovery platforms.
Lead the end-to-end Go-to-Market process for new product features and services, aligning cross-functional teams from product to sales to ensure seamless launches.
Conduct deep competitor analysis and market research to identify opportunities for differentiation within the financial services sector.
Design and execute A/B tests on value propositions and core messaging to identify the most effective ways to engage the small business owner audience.
Proactively vet, test, and scale new marketing channels to expand brand awareness and reach untapped customer segments.
Collaborate closely with marketing, sales, and leadership teams to create a continuous feedback loop, ensuring the brand evolves based on real-world customer interactions and business needs.
Oversee the end-to-end creative lifecycle—from brief to distribution—ensuring all website, email, and social content is engaging, high-quality, and compliant.
Partner with compliance and legal teams to ensure all brand and GTM experiments remain fully compliant with financial industry regulations (e.g., TCPA, FINRA).