Brand Experiences and Retail Marketing Manager

Away • New York, NY

8d • $107,000 - $115,000 • Onsite

About The Position

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.
Join The Crew
We are hiring a Brand Experiences and Retail Marketing Manager to join our Brand Marketing team. Reporting to the Director of Brand Marketing, this role will lead the end-to-end strategy, development and execution of immersive brand experiences. Bridging brand vision and in-market execution, this role transforms retail stores into cultural and community touch points that drive engagement, traffic, and measurable business impact.

Requirements

• You have a minimum of 5 years of experience in either brand marketing, retail marketing, or event production, with a proven track record of managing complex, high-visibility projects from concept through completion
• You’re a builder at heart. You have experience creating playbooks, frameworks, or standardized processes that enable scalable and consistent execution across multiple locations
• You stay ahead of retail and experiential trends, proactively researching the competitive landscape and identifying opportunities to keep the brand at the forefront of the industry
• You understand how to translate a brief and a digital brand voice into a physical, IRL experience
• You’re data-driven and know how to measure an event's success (foot traffic, engagement, conversion) and can translate those insights into actionable improvements
• You’re a growing, influential leader; you can work with a variety of stakeholders to gain alignment and drive projects forward
• You have budget management experience and understand how to direct external vendors or freelancers to deliver high-quality work on time and within scope
• You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
• You’re agile, and motivated by a fast-paced and ever changing environment
• You’re passionate about transforming travel for all (but that’s a given!)

Responsibilities

• You’ll own the end-to-end strategy and execution of live brand experiences, leveraging retail stores as the primary platform for connection, storytelling, and community building.
• You’ll concept, pitch, and scale innovative experiential programs that deepen engagement and expand brand footprint.
• You’ll translate brand strategy into immersive, high-impact in-store activations that feel cohesive across all touchpoints and channels.
• You’ll partner with Retail and Marketing leadership to identify local opportunities and develop programming that supports broader brand and revenue goals.
• You’ll build comprehensive cross-functional briefs for integrated activations, aligning Brand, Retail, Wholesale, Visual Merchandising, Social, Creative, Growth, and Legal teams around a unified vision.
• You’ll own the full lifecycle of retail-based experiences – from ideation and vendor sourcing through execution, measurement, and optimization.
• You’ll serve as the on-the-ground brand lead for key experiential moments, making real-time decisions that protect brand integrity and elevate the customer experience.
• You’ll identify, onboard, and manage freelance and external partners to ensure high-quality, brand-aligned execution.
• You’ll develop and maintain a scalable experiential playbook that enables consistent, efficient activation across markets.
• You’ll manage the experiential marketing budget, optimizing investment to drive measurable traffic, engagement, and ROI.
• You’ll define clear KPIs, track performance, and translate insights into data-driven recommendations to refine, scale, or sunset programs.

Benefits

• Take care of yourself and your family through our health insurance offerings
• Invest in your future by participating in our 401(k) (with a company match!)
• Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)
• Build your travel uniform through discount codes, product stipends, and giveaways
• Give back through company-sponsored volunteer and charitable opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed