Brand Experience Specialist - Los Angeles area

Specialized•United States, CA

1d•Remote

About The Position

Brand Experience Specialist - Los Angeles areaFully Remote Brand Experience Specialist - Field Location, USA Regions, Multiple Professional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles. Specialized USA Marketing: Brand Experience Team Reports to Leader of Brand Experience SUMMARY Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up. HOW YOU’LL MAKE A DIFFERENCE Passion for riding Activate rider facing demo and events in your region that drive riders to retail Find the riders, get them on Specialized and drive them to retail Work with the entire team to elevate the rider experience of the brand Coordinate logistics with Field Sales team to drive Retailer Education Coordinate with multiple teams across Specialized to bring the best experience to the rider Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations Report on the results of your efforts Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer. Meet goals set annually to increase rider awareness and drive sell through at Retail Support the Specialized business and riders throughout the USA field WHAT YOU NEED TO WIN Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining Charismatic and authentic presentation abilities – a natural communicator, both written and oral Ability to understand the consumer and drive initiatives based on observed trends Understand powersports events and/or industry Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc. Manage schedule Weekend and evening events are mainstay of the schedule Love of travel and van life Motivated flexibility to roll to the needs of the region Role and Responsibilities: Partner with Business Development Managers (BDMs) and Sales Align demo/experience plans to revenue targets and sell-through goals Support sales pipeline by creating demand with rider activations Participate in retailer business reviews and territory planning Share field insights and product feedback to influence assortment decisions Time allocation: 20–25% Retail Education and Enablement Deliver structured retail training programs on product, selling, and customer experience Launch and onboard retailers to run premium demo programs Teach staff how to convert demo riders to bike and equipment sales Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM) Reinforce merchandising standards that align with premium brand experience Time allocation: 15–20% Field Activation and Rider Experience Execution Plan and execute retailer ride experiences, demo days, regional activations and brand events Develop activation calendars based on retail priorities and NPI launches Organize event logistics, registration, safety planning, land access, and compliance Manage demo fleet deployment Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback Represent the brand at rides, races, community engagements, and consumer events Time allocation: 45–55% Community and Partner Collaboration Build community influence through partnerships with local ride groups, trail orgs, and ambassadors Support retailer community-building efforts that drive rider engagement and loyalty Support local media and content opportunities by working with marketing and comms teams Time allocation: 5–10% Data, Reporting, and KPI Management Track demo participation, rider journey, follow-up, and retail conversion Report fleet utilization, asset condition, and maintenance planning Provide monthly business dashboards to Sales and BX leadership Maintain rider opt-in database growth through event participation Cross-Functional Collaboration Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams Represent field insights for GTM (go-to-market), product launches, and retail programs Share competitive insights based on market feedback Time allocation: 10% Required Qualifications: Bicycle Retail Mechanic or Team Mechanic Field Marketing and consumer demo work Clean driving record Fluency in Microsoft Office programs About Specialized: First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation.

Requirements

Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining
Charismatic and authentic presentation abilities – a natural communicator, both written and oral
Ability to understand the consumer and drive initiatives based on observed trends
Understand powersports events and/or industry
Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction
Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams
5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.
Manage schedule
Weekend and evening events are mainstay of the schedule
Love of travel and van life
Motivated flexibility to roll to the needs of the region
Bicycle Retail Mechanic or Team Mechanic
Field Marketing and consumer demo work
Clean driving record
Fluency in Microsoft Office programs

Responsibilities

Activate rider facing demo and events in your region that drive riders to retail
Find the riders, get them on Specialized and drive them to retail
Work with the entire team to elevate the rider experience of the brand
Coordinate logistics with Field Sales team to drive Retailer Education
Coordinate with multiple teams across Specialized to bring the best experience to the rider
Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations
Report on the results of your efforts
Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer
Meet goals set annually to increase rider awareness and drive sell through at Retail
Support the Specialized business and riders throughout the USA field
Partner with Business Development Managers (BDMs) and Sales
Align demo/experience plans to revenue targets and sell-through goals
Support sales pipeline by creating demand with rider activations
Participate in retailer business reviews and territory planning
Share field insights and product feedback to influence assortment decisions
Deliver structured retail training programs on product, selling, and customer experience
Launch and onboard retailers to run premium demo programs
Teach staff how to convert demo riders to bike and equipment sales
Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM)
Reinforce merchandising standards that align with premium brand experience
Plan and execute retailer ride experiences, demo days, regional activations and brand events
Develop activation calendars based on retail priorities and NPI launches
Organize event logistics, registration, safety planning, land access, and compliance
Manage demo fleet deployment
Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback
Represent the brand at rides, races, community engagements, and consumer events
Build community influence through partnerships with local ride groups, trail orgs, and ambassadors
Support retailer community-building efforts that drive rider engagement and loyalty
Support local media and content opportunities by working with marketing and comms teams
Track demo participation, rider journey, follow-up, and retail conversion
Report fleet utilization, asset condition, and maintenance planning
Provide monthly business dashboards to Sales and BX leadership
Maintain rider opt-in database growth through event participation
Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams
Represent field insights for GTM (go-to-market), product launches, and retail programs
Share competitive insights based on market feedback

Benefits

As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.
Benefits include:
Competitive pay with annual performance-based reviews for continued growth and recognition
Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well-being care
Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
Up to $9,000 annually in Career Development & Degree Assistance
Up to $250 annually in Fitness & Wellness Reimbursement
Industry Pro-Deal Discounts and Perks