Brand & Events Manager Hiring

StaffedUp•Overland Park, KS

About The Position

The Brand & Events Manager is responsible for building brand awareness, driving guest traffic, and leading the planning and execution of public-facing events and marketing initiatives for SERV. This role owns social media, community visibility, brand consistency, public event promotion, content coordination, and local PR efforts. The ideal candidate is creative, organized, highly proactive, and able to turn ideas into action while keeping the SERV brand polished, relevant, and top of mind in the market.

Requirements

3–5+ years of experience in marketing, events, brand management, hospitality, or related field
Experience in Graphic Design
Strong organizational and project management skills
Strong interpersonal focus plus excellent written and verbal communication skills
Experience managing social media for a brand or business
Ability to balance creative thinking with execution and follow-through
Comfortable working in a fast-paced, hands-on environment

Nice To Haves

Hospitality, restaurant, entertainment, or lifestyle brand experience preferred
Experience coordinating events, content shoots, and promotional campaigns preferred
Creative but practical
Highly organized, self-starter
Strong sense of urgency
Polished and professional
Strong brand instincts
Collaborative and solutions-oriented
Able to move projects across the finish line

Responsibilities

Brand Management
Protect and strengthen the SERV brand across all guest-facing channels
Ensure messaging, tone, visuals, and promotional materials are consistent with brand standards
Help shape seasonal campaigns, promotions, and brand storytelling
Maintain a strong understanding of SERV’s voice, audience, and positioning in the market
Marketing & Visibility
Own and manage social media calendars, posting, and content execution
Coordinate marketing initiatives that drive awareness, traffic, and community engagement
Assist with digital marketing efforts, local partnerships, and grassroots promotion
Identify opportunities to grow reach, increase engagement, and improve overall visibility
Support email marketing, promotional messaging, and event-related communications
Public Events
Plan, organize, and promote public events that support guest traffic and brand awareness
Build out event calendars in partnership with leadership and operations
Coordinate event details across internal teams to ensure readiness and smooth execution
Evaluate event performance and recommend adjustments based on turnout, guest feedback, and revenue impact
Content & Creative Coordination
Schedule and coordinate food, beverage, and lifestyle photo shoots
Partner with photographers, designers, and outside vendors as needed
Help develop promotional assets including flyers, posters, signage, and event graphics
Ensure timely delivery of creative materials needed for campaigns and events
Public Relations & Community Outreach
Support local PR efforts, media outreach, and community-based brand opportunities
Build and maintain relationships with local organizations, partners, and influencers
Identify opportunities for SERV to remain visible and relevant in the local market
Help position SERV as a go-to destination for social, corporate, and community gatherings
Cross-Functional Collaboration
Work closely with operations, culinary, sales, and leadership teams
Ensure promotions and events are aligned with operational readiness
Communicate clearly across departments so marketing efforts translate well onsite
Support revenue-driving initiatives tied to walk-in traffic, food and beverage, and events