Brand & Digital Marketing Specialist
About The Position
Primary objective: Own and execute brand and digital content that builds awareness, drives engagement, and accelerates the marketing funnel to generate and convert qualified leads . This role blends brand storytelling with performance-driven content across social and owned channels. Core scope: Brand Voice & Positioning Adapt brand voice and tone across audiences (individuals vs. companies) and platforms Ensure consistent, personable, and social-first brand expression across all digital touchpoints Funnel Acceleration & Lead Generation Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion) Create content with clear goals by funnel stage (education, demand gen, conversion) Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals Optimize formats, messaging, and CTAs to drive measurable lead growth Content Creation & Execution Create and edit short-form video for TikTok, LinkedIn, and Instagram Capture content in-office and at events (video, photo, behind-the-scenes) Produce and manage founder-led content, especially on LinkedIn Deliver fast-turnaround content tied to trends, moments, and performance insights Social Channel Management Manage day-to-day posting and engagement on priority platforms Actively engage with the community through comments and direct interaction Balance brand-building content with performance-focused outputs Channels Social: LinkedIn, Instagram, TikTok Digital: Newsletters and other owned channels
Nice To Haves
- Consumer and/or CPG background
- Professional video and photo capture experience
- Established LinkedIn presence or influencer-style following
Responsibilities
- Adapt brand voice and tone across audiences (individuals vs. companies) and platforms
- Ensure consistent, personable, and social-first brand expression across all digital touchpoints
- Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion)
- Create content with clear goals by funnel stage (education, demand gen, conversion)
- Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals
- Optimize formats, messaging, and CTAs to drive measurable lead growth
- Create and edit short-form video for TikTok, LinkedIn, and Instagram
- Capture content in-office and at events (video, photo, behind-the-scenes)
- Produce and manage founder-led content, especially on LinkedIn
- Deliver fast-turnaround content tied to trends, moments, and performance insights
- Manage day-to-day posting and engagement on priority platforms
- Actively engage with the community through comments and direct interaction
- Balance brand-building content with performance-focused outputs
Benefits
- Competitive contractor pay with goal to turn into full-time salaried position
- Comprehensive medical, vision and dental insurance plans offered
- 401k plan offered
- Lunch, fitness, continued education, and transportation stipends equating to ~$1k of value per month
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1-10 employees
