Brand & Digital Engagement, Director

Corebridge Financial • Houston, TX

4d • Hybrid

About The Position

We’re seeking a Content Creator to strengthen our digital presence through impactful brand advertising and engaging content. This role will combine creativity, strategy, and analytics to build awareness, drive conversions, and ensure consistent brand storytelling.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field
• 5+ years of professional experience in content creation, SEO/SEM, or brand marketing
• Strong writing, editing, and storytelling skills with the ability to adapt tone difference audiences with a B2B focus
• Familiarity with SEO principles and content optimization best practices
• Experience managing digital content calendars and delivering against deadlines
• Working knowledge of search engine optimization (SEO), paid media campaigns, and analytics reporting
• Ability to interpret data to improve advertising and website content
• Creative problem-solver with an eye for detail and design alignment
• Strong collaboration skills and ability work with cross-functional teams (design, compliance, product)
• Comfort with emerging AI tools and adapting content strategies to new technologies
• Content Management Systems: Adobe Experience Manager (AEM), WordPress, or similar platform
• SEO/Analytics Tools: Adobe Analytics, Google Search Console, SEMrush, Conductor, Mox, or similar
• Advertising Platforms: Google Ads, LinkedIn Ads, programmatic/display platforms, and paid search tools
• Creative Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for light creative editing
• Collaboration & productivity tools: MS 365 suite, PowerPoint, Teams, SharePoint

Nice To Haves

• Experience in brand advertising campaigns (life insurance, annuities, financial services, or highly regulated industries preferred)
• AI content tools: Adobe Firefly, ChatGPT, Jasper, or equivalent experience a plus

Responsibilities

• Develop paid search & advertising campaigns
• Collaborate with Marketing teams to create high-impact paid strategic campaigns (programmatic, display, CTV, and search ad) that drive awareness, conversions, and web traffic
• Develop ad & digital content
• Write, edit, and publish content for ad campaigns and digital content that aligns with the brand voice, tone, and compliance standards
• Develop strategies to support brand reputation
• Support digital content strategy to increase visibility and organic (non-paid) traffic including optimizing pages/social for SEO/SEM and ensuring authority in search engines
• Evolve search & content strategies for AI
• Integrate AI opportunities into content development and search strategies to stay ahead of industry trends and support online brand reputation
• Collaborate across teams
• Partner with creative, LOB marketing, digital, analytics, and communications teams to ensure consistency of messaging and measure impact of content performance

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees