Brand Designer (Remote)

A5 Labs • San Jose, CA

16d • Remote

About The Position

We’re looking for a Brand Designer to help develop, maintain, and evolve the visual identity of WPT and its umbrella brands — including WPT Global, ClubWPT Gold, WPT Live Events, and other related sub-brands. This role combines strategic thinking with creative execution, ensuring brand consistency across products, markets, and campaigns while supporting the evolution of WPT’s global identity. You’ll be responsible for keeping our brand systems current and unified, creating new assets and templates, and helping shape the visual direction for flagship events and sub-brands.

Requirements

• Proven experience as a Brand or Graphic Designer (preferably in gaming, entertainment, or sports industries).
• Strong skills in Figma, Illustrator, and Photoshop.
• Experience with brand systems, visual identities, and documentation (creating and maintaining brandbooks, guidelines, etc.).
• Solid understanding of composition, typography, and color theory.
• Ability to create adaptable brand visuals for different cultures and markets.
• Attention to detail and commitment to brand consistency.
• Creative mindset with the ability to propose fresh visual ideas while staying aligned with brand strategy.

Responsibilities

• Develop and maintain brand guidelines for WPT, WPT Global, and all umbrella brands — ensuring all elements remain consistent, organized, and up to date.
• Design templates, brand patterns, and visual assets for marketing, product, and event use (digital and print).
• Create logos and sub-identities for side projects, new initiatives, and promotional campaigns.
• Develop corporate and internal brand materials, including presentations, pitch decks, business cards, and other branded documents.
• Support event branding for major WPT occasions such as the WPT World Championship, where each year has its own unique theme, color palette, and visual pattern, or WPT Voyages, which requires custom brand design for all event materials.
• Adapt brand visuals for local markets and cultural contexts (LATAM, Asia, EU, and North America).
• Work closely with marketing and design teams to integrate brand direction into all campaigns.
• Keep the brand library and documentation updated and accessible to all teams.

Benefits

• The chance to shape the visual identity of one of the world’s most iconic poker brands
• Creative freedom and opportunity to work on unique projects
• Collaboration with a dynamic international team across design, marketing, and 3D and motion.
• Work with cutting-edge AI tools and modern creative processes
• Flexible remote setup and a culture that values creativity and initiative

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees