Brand Designer Native Brand

PGBPGNGLOBAL•San Francisco, CA

1d•$85,000 - $122,200•Onsite

About The Position

Do you have a passion for personal care and creative expression? Can’t help but to get excited when exploring new packaging on shelf at Target? If so, Native is looking for an experienced Brand Designer who can bring packaging and brand campaigns to life through engaging creative infused with our brand’s fun personality. This team member will report to the Creative Director and will collaborate closely with cross-functional teams to create for a broad range of brand needs. We are looking to expand our team with individuals who believe in our mission of creating everyday products that are clean, simple, and effective. Created in 2015 and with over 50,000 5-star product reviews, we are one of the fastest-growing personal care brands as we expand our reach both online and in-stores. This role is based in our San Francisco, CA, office.

Requirements

BA/BS in Graphic Design or similar field.
3+ years of full-time design work experience (outside of freelance work).
A portfolio that demonstrates strong Design Mastery in graphic design and brand identity. Your portfolio will be assessed on creative excellence, storytelling, problem-solving and technical mastery.
Experience in package design with an understanding of basic print feasibility.
Must have a Passion for beauty, with an understanding of category trends and the competitive landscape. A keen eye and attention to detail is critical to win in the beauty category.
Disciplined with superior time and project management skills; possess the ability to set priorities and be accountable.

Nice To Haves

Uses empathy and non-linear thinking: Must be able to see the consumer as a person and ideate solutions with the consumer in mind.
Strong communication and collaboration skills with the ability to justify your conceptional and directional design choices with multi-functional partners. Comfortable giving and receiving feedback.
Flexible in an environment of constant change. Able to engage and influence across functional partners.
Expertise in the latest graphics and business programs: Adobe CS (Photoshop, Illustrator, InDesign, Acrobat) Figma, and Microsoft (Outlook, PowerPoint, etc.).

Responsibilities

Visual Identity Development and Management:
Develop and implement the brand's visual identity guidelines, ensuring consistency and alignment with brand values.
Define and maintain brand design elements, including color palette, typography, logo usage, and imagery guidelines.
Ensure brand design deliverables adhere to visual identity guidelines across all relevant touchpoints.
Collaborate with cross-functional teams to incorporate visual identity into various marketing and communication materials.
Packaging Design and Development:
Lead the design process for packaging, from concept development to final execution.
Leverage consumer & market research and competitor analysis to identify packaging trends and consumer preferences.
Work closely with the product development team to ensure packaging design aligns with product attributes and consumer needs.
Digital Asset Creation:
Collaborate with the marketing team to create visually compelling digital assets for various channels, including social media, website, and online advertising.
Ensure digital assets effectively communicate brand messages and resonate with the target audience.
Stay updated with digital design trends and best practices to create innovative and engaging digital experiences.
Optimize digital assets for different platforms and devices to ensure consistent brand representation.
In-Store Display and Point-of-Sale Materials:
Develop and execute in-store display and point-of-sale materials that enhance the brand's presence and drive consumer engagement.
Collaborate with retail partners and agencies to create impactful in-store experiences.
Ensure in-store displays and materials effectively communicate key messages and product benefits.
Conduct store visits and audits to evaluate the performance and effectiveness of in-store displays.
Team Management and Collaboration:
Manage and mentor a team of designers/contractors, providing guidance, feedback, and support.
Foster a collaborative and creative work environment, encouraging cross-functional collaboration and sharing of ideas.
Coordinate with external creative agencies and design partners, ensuring alignment with brand objectives and project timelines.
Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure design efforts support overall brand strategy and goals.