Brand Design Lead

Scribe•San Francisco, CA

14d•$190,000 - $220,000

About The Position

We want to morph market and customer perception of Scribe from a beloved utility into a trusted category leader — and ultimately a movement that redefines how work gets done. This role is equal parts strategic thinker and hands-on creator. Someone who can build a brand system from the ground up, partner with an external agency, and ensure that the final execution feels cohesive, elevated, and unmistakably us. You’ll work closely with Product Design and Marketing to bring clarity to who we are, what value we provide, and how we show up — across product surfaces, campaigns, marketing website, events, and overall storytelling. If you love taking a data-driven approach to design and sweating the details to drive impact, not just making it look good, you’ll thrive here.

Requirements

8+ years of Brand Design experience (preferably across Brand and Marketing Design) with hands-on experience leading a major rebrand for a tech company that we’d recognize.
Strong understanding of B2B Sales and Product-led journeys, but live and breathe inspiring consumer marketing campaigns and engagement strategies.
Thrive in a high-ownership environment and are excited to lead a major brand refresh by partnering with Marketing and Design stakeholders and an external agency.
Outcome-oriented. You’re not just focused on the visuals, but also use data and experimentation as tools to validate your brand decisions.
Care about the details. You love dreaming of “big ideas” and are a great storyteller, but know to balance that with incrementally shipping value and sweating the details.
Exceptional communication skills, with excitement to seek and experience managing (sometimes, conflicting) feedback from multiple stakeholders.
Extremely curious and dig deeper into the product and business goals to understand how the brand can contribute to them.

Nice To Haves

Experience working in high-paced SaaS startups.
Marketing design and Webflow experience
Have strong opinions on good v/s bad brands for AI companies

Responsibilities

Lead the evolution of our brand identity, including visual system, guidelines, tone, and narrative, and translate it into execution across marketing, product, and customer touchpoints.
Collaborate cross-functionally with Product, Marketing, Design, and Sales to ensure the brand is consistent across the entire customer journey.
Measure and share the impact of brand initiatives by gathering qualitative and quantitative feedback to help iterate and evolve them continuously.
Continuously audit other brands to help inspire and inform our brand positioning by identifying whitespace opportunities.