Brand Design Lead II

Carhartt • Dearborn, MI

40d • Hybrid

About The Position

The Brand Design Lead at Carhartt is a seasoned creative leader responsible for shaping the future of the Carhartt brand through bold, strategic, and impactful design. This role leads the development of design systems and brand storytelling across channels, guiding the visual language to ensure consistency and innovation. The Brand Design Lead mentors and inspires the design team, collaborates closely with cross-functional leaders, and translates business strategy into elevated creative solutions that strengthen Carhartt's identity and connection with hardworking people everywhere. Inspired by Hard Work At Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.

Requirements

• 10+ years of progressive design experience, with at least 3+ years in a lead or senior role.
• Demonstrated experience shaping brand identity and leading large-scale creative initiatives.
• Portfolio showcasing high-quality, brand-forward design across retail, campaigns, packaging, and digital experiences.
• Expertise in Adobe Creative Suite, with proficiency in Figma/Miro.
• Strong ability to present and defend creative direction at a high level.
• Proven ability to build and manage design systems and maintain brand standards.

Nice To Haves

• Experience in motion graphics, illustration, or photography is preferred.

Responsibilities

• Champion Carhartt's Visual Identity by driving the creation of design systems, campaign visuals, and brand standards that unify storytelling across all consumer touchpoints.
• Ensure all creative outputs embody Carhartt's brand values, visual integrity, and innovation.
• Support concept development and oversee execution for high-visibility brand initiatives, including retail signage, digital experiences, packaging, campaigns, and presentations.
• Translate business strategy into elevated creative solutions that differentiate Carhartt in the marketplace.
• Guide, mentor, and inspire designers at all levels, fostering a culture of collaboration, curiosity, and excellence.
• Provide creative direction and constructive feedback to push the quality and originality of design work forward.
• Serve as a strategic partner to Marketing, Product, and Creative leadership to align creative vision with business objectives. Present and articulate design strategies, building alignment and influence across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Number of Employees: 1,001-5,000 employees