Brand Creative Lead - North American Wholesale and Carhartt for Business

Carhartt•Dearborn, MI

54d•Hybrid

About The Position

The Creative Lead NAWS/CCG is responsible for the creation of content (concept, design and production) for CCG and wholesale accounts. This role concepts and leads agencies in full-funnel marketing campaigns and executes content across channel (including online and instore activations) to deliver work that builds the brand and drives demand. The Creative Lead will manage agency partners and partner with internal stakeholders to execute creative strategies to grow the Carhartt business.Inspired by Hard Work At Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.

Requirements

Bachelor's degree or Portfolio School in design and graphic communications, marketing, advertising, or related discipline or equivalent years of work experience may be considered in lieu of degree.
5 or more years of experience inclusive of the following:
Concepting and executing retail and B2B campaigns and understanding how to layer messaging full funnel.
The use of digital design systems, i.e. Figma, Sketch, Adobe XD, Invision, etc.
Experience owning photo art direction including lifestyle, studio and commercial assets such as PDP.
Strong attention to visual detail, ensuring accuracy and consistency in all brand assets
Agency or client-side experience
Strong conceptual thinking demonstrated through a collection of past work
Excellent presentation and communication skills with experience presenting to team members and stakeholders at all levels
Excellent organizational, and problem-solving skills, thorough attention to detail, strong prioritization, project management skills, and the ability to set and meet tight deadlines.
Ability to adapt to new software programs and quickly learning new software as needed.

Responsibilities

Develop brand creative campaigns (from concept through production) to deliver strategic creative solutions to creative briefs. Ensures campaigns have the breadth to come to life in full funnel, and integrated go-to-market plans.
Facilitate strategic alignment to ensure Carhartt shows up as a cohesive brand, while allowing for important nuances distinct to each target consumer.
Execute NAWS creative campaigns and program elements (from concept through production) to deliver a Carhartt branded presence for online and offline stores in Active, Ag, Mass, Work channels.
Execute CCG creative campaigns and program elements (from concept through production) to support CCG business goals. Partner with marketing and BU leads to align creative solutions to seasonal objectives for the distinct CCG selling channels. Partner with external agency partners in campaign creation and production.
In partnership with Brand Design, deliver GTM playbooks (creative centers) and RGB (retail guide book) and selling tools for use by marketing channel owners, such as D2C, Social, Retail and CCG Marketing leads.
Provide creative direction on video and still photo shoots to ensure content aligns with brand and program objectives.
Understand the creative needs by marketing channel (network/CTV, paid digital, social, e-comm, instore POS, and event activations, etc.) to deliver relevant and effective creative solutions.
Direct the work of outside agencies and freelancers to develop effective, on-target creative solutions, programs and strategies.
Stay updated on advertising, copywriting, graphic design and digital trends.
Attend project meetings and contribute to developing and executing creative strategy that maintains Carhartt Brand Standards and Guidelines.
Present conceptual ideas along with other designers, Project Managers and Marketing Management Team.