Brand and Creative Strategist

ICF • Washington, DC

3d • $81,147 - $137,949 • Remote

About The Position

At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. The Brand/Creative Strategist develops and guides brand strategy, creative direction, and messaging across campaigns and channels to ensure alignment with organizational goals and audience needs. This role bridges creativity with strategy—translating insights into impactful storytelling and design solutions.

Requirements

• Bachelor’s degree in marketing, communications, design, or a related field.
• 5+ years of experience in brand strategy, creative direction, or marketing communications.

Nice To Haves

• Strong understanding of storytelling, audience segmentation, and creative development.
• Experience collaborating with cross-functional teams and external vendors or agencies.
• Proficiency in brand management tools and creative software a plus (e.g., Adobe Creative Suite, Figma).

Responsibilities

• Develop and implement brand and creative strategies that strengthen awareness, engagement, and consistency across programs.
• Conduct market, audience, and competitor research to identify positioning opportunities and creative insights.
• Collaborate with designers, writers, and digital teams to craft integrated campaigns and cohesive visual identities.
• Define brand voice, tone, and messaging frameworks that resonate with target audiences.
• Create and present creative briefs, campaign concepts, and brand guidelines.
• Partner with communications and marketing teams to align creative outputs with organizational objectives.
• Monitor brand performance and recommend adjustments based on data and feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees