Brand Activation Representative

Boston Beer Company • Harrisburg, PA

45d • $20 • Remote

About The Position

The role of the Brand Activation Representative (BAR) is to increase
availability and visibility of specific Boston Beer brands at retail to generate
depletion growth while supporting our local sales team to add value to our
wholesaler and retailer partners.

Requirements

• 1+ years sales and/or food/beverage industry experience
• 4 Year Bachelor's Degree or relevant experience
• Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
• Ability to lift and move cases of beer frequently
• Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently

Responsibilities

• Execute internal sales objectives & improve account conditions using BBC systems and selling process
• Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
• Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals
• Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
• Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
• Farm existing business in top on & off premise accounts to grow depletions
• Build strong relationships with wholesalers and retailers

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level