Brand Activation Representative

Clare Rose•East Yaphank, NY

15d

About The Position

Brand Activation Representative The Brand Activation Representative is responsible for supporting the On Premise Pre-Sell Sales Team by providing product sampling, executing product promotions and merchandising assistance where necessary within a specific set of accounts. The Brand Activation Representative reports to the On Premise Pre-Sell Supervisor/On Premise Sales Director. Primary Objectives: Sales Functions Merchandising & Sales Execution Execute sampling and promotions throughout a specific account base to introduce and grow new products at On Premise retail establishments. Responsible for assisting the Sales Rep in securing new product distribution and features within set account list. Assist in development opportunities for new product launches. Delivering & set up of promotional items including but not limited too: neon signs, banners, posters and inflatable items. Carry out samplings at events and beer expos when necessary. Understand POS Standards and Execution to ensure account has the look of the leader. Identify Draft/Package placement opportunities Secure draft/package features in the On Premise and support with proper POS Execute delivery functions when deemed necessary Portfolio / Brand and Product Knowledge Continually expand upon product knowledge of our portfolio and entire craft segment of our business Know competitions brands and how to sell against it Cicerone Training Administrative Functions Communication and Customer Service Daily communication with direct line manager and sales team Responsible for daily paperwork and proper completion of all company documents. Track and measure trade spends’ by brand and cost per account. Complete pre plan of stops prior to each day Solid Understanding of Technology and Tools Go Spot Check Surveys Encompass Mobile Encompass System for Reporting Microsoft Outlook for Company Communication Excel and Power Point Attend Weekly Department Meetings Discuss issues/opportunities at store level Rollup competitive trade activity Attend all brewery training events scheduled Operational FunctionsVehicle & Safety Requirements Follow Safety Policies and Procedures Follow all policies and procedures pertaining to proper usage of a company vehicle if applicable. Have knowledge of safe delivery practices The Brand Activation Representative assumes other responsibilities as assigned by Sales Supervisors, Sales Director, VPSM, and ownership. These responsibilities and objectives include but are not limited to: Attendance Expectations – On time each day, no excessive absences Quality Image and Appearance – Clean Shaven, Neat hair, no jewelry. Business Casual dress, uniform provided for delivery function days if needed. Professionalism A Brand Activation Representative with proper development can expect opportunities to move into roles such as On Premise Pre Sell Sales Associate. Product Knowledge – Must have knowledge of the entire Clare Rose Portfolio Participates in executive, management, and company staff meetings and attends other meetings and seminars. Continued education programs when necessary. Sales Certification Training BUSCH Selling Skills Mobility / Encompass Training Cicerone Certification Notes Work Schedule – Wednesday - Sunday Necessary Company Resources to be provided: Smart Phone Computer / Tablet

Requirements

Broad knowledge and experience in sales and company objectives.
Above average oral and written communications skills (Interacts well with Internal & External Customers)
Effective Presentation Skills
Above Average interpersonal skills.
Excellent computer skills in all sales programs.
Excellent organizational skills.
Enthusiastic, Team player interested in positive company growth.
Clean, Valid NYS Driver’s License
An Associate’s degree or equivalent in General Studies, Business or Marketing is requested.
A minimum of some college course work completed is required.
A minimum of 3-5 years sales or applicable experience.

Responsibilities

Execute sampling and promotions throughout a specific account base to introduce and grow new products at On Premise retail establishments.
Responsible for assisting the Sales Rep in securing new product distribution and features within set account list.
Assist in development opportunities for new product launches.
Delivering & set up of promotional items including but not limited too: neon signs, banners, posters and inflatable items.
Carry out samplings at events and beer expos when necessary.
Understand POS Standards and Execution to ensure account has the look of the leader.
Identify Draft/Package placement opportunities
Secure draft/package features in the On Premise and support with proper POS
Execute delivery functions when deemed necessary
Continually expand upon product knowledge of our portfolio and entire craft segment of our business
Know competitions brands and how to sell against it
Daily communication with direct line manager and sales team
Responsible for daily paperwork and proper completion of all company documents.
Track and measure trade spends’ by brand and cost per account.
Complete pre plan of stops prior to each day
Follow Safety Policies and Procedures
Follow all policies and procedures pertaining to proper usage of a company vehicle if applicable.
Have knowledge of safe delivery practices
Participates in executive, management, and company staff meetings and attends other meetings and seminars.