Brand Activation Specialist

Destination Pet, LLC•Prior Lake, MN

1d•$60,000 - $70,000•Remote

About The Position

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us! We are looking to add a Brand Activation Specialist to our Yourgi team!

Requirements

2-4 years' related experience in Events, Activations & Street Team building, with clear career progress shown
Strong experience in event management, with demonstrated ability to reach specific KPI-based outcomes
Ability to travel within the United States
Experience / knowledge of building and growing community-based networks, street teams, or brand ambassadors
Understanding of social media, including event/activation amplification plans across PR and Partnerships
Must be able to work at pace, manage multiple priorities, and create strong working relationships
Must be passionate about pets and helping pet parents find confidence in pet care
A strong desire to get things done, and to a high standard

Nice To Haves

Experience working in pet care, tech, or consumer-facing brands is a bonus, but not required.

Responsibilities

Activate all key US events, including events such as farmers, markets, local festivals, shows and other consumer events to a high standard.
Planning/booking local activations and events
Booth/stand build and take down
Pre and at-event logistics
Team leadership throughout the event
Marketing and data capture efforts throughout the event
Ensure strong branding is applied to all marketing touchpoints for maximum impact, works within brand guidelines, and over delivers on visibility.
Contribute to creative brainstorming sessions and support concept development for new activations and events.
Develop key creative and assets, working with the creative team & local content creators, to ensure optimal branding throughout any activation.
Meet deadlines and manage multiple projects simultaneously in a fast-paced environment.