Brand Activation Manager Veterano - Germany

Grupo Osborne

5h•Onsite

About The Position

We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany. This is a field-based role combining sales excellence, brand activation, and event execution, with strong visibility across bars, clubs, festivals, and regional events. You will play a key role in making Veterano a reference pouring spirit, increasing awareness, rotation, and recruitment of young consumers in the region.

Requirements

Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.
Strong experience in events and on-trade environments (mass-market & local)
Solid understanding of wholesale structures and cooperative market execution
Excellent knowledge and ideally native of defined Core & recruitment region and its on-trade accounts and event/festival formats.
Valid car driver’s license (Class B equivalent)
Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)
Secondary school degree (“Mittlere Reife”)
Completed commercial or hospitality vocational training (“Berufsausbildung”)
Strong brand ambassador mindset with confident presence in gastronomy and event environments
Excellent communication and negotiation skills
Team-oriented and collaborative in distributor partnerships
Entrepreneurial, self-driven, and performance-oriented
Flexible and resilient (evening/weekend availability, seasonal peaks)
Strong regional network and relationship-building capability
Structured route planning and account prioritization
Disciplined CRM usage and KPI reporting
Strong market awareness and competitive analysis capability
Professional preparation of sales presentations and reports