Brand Account Specialist

Sentry Insurance Agency • Stevens Point, WI

1d • Hybrid

About The Position

The Brand Account Specialist manages timelines, budgets, reporting, and facilitates day-to-day communication with peers and business stakeholders. What You'll Do As a Brand Account Specialist, you will: Participate in the implementation of marketing projects by coordinating day-to-day tasks in alignment with the overall project plan, budget, timeframe, and branding guidelines. Collaborate with internal marketing teams to coordinate delivery of channel-specific assets, resources and campaigns based on customer research, brand understanding, and marketplace data which contribute to the achievement of business objectives. Provide recommendations to senior team members on marketing materials to maintain alignment with overall campaign strategies. Provide updates on marketing projects to marketing management, senior team members, and business stakeholders to ensure necessary parties maintain awareness of campaign progress and/or roadblocks. Work with agency partners to provide relevant data and assets, coordinate outstanding tasks, and implement marketing projects. Provide feedback, as necessary, on marketing materials to maintain alignment with brand guidelines. Build and maintain relationships with business and marketing stakeholders to execute successful marketing projects. Develop knowledge of marketing campaigns key performance indicators to understand goals, milestones, and results. Build and maintain an awareness of current and future market trends by attending workshops, seminars, etc. While remaining current on existing and new products, programs, and services.

Requirements

• Bachelors Degree in Marketing, Journalism, Public Relations or a related field or equivalent related work experience.
• Minimum of 2 years related work experience.
• Experience with planning, project management, organization and workflow.
• Ability to prioritize and flex between tasks.
• Working knowledge in digital, graphic design and/ or web environments, along with social media and awareness of search engine optimization is helpful.
• Ability to build and maintain strong internal and external relationships.
• Previous experience working with vendor partners.
• Familiarity with integrated marketing plans, marketing and business key performance indicators.
• Strong verbal and written communication skills.

Nice To Haves

• Working knowledge in digital, graphic design and/ or web environments, along with social media and awareness of search engine optimization is helpful.

Responsibilities

• Participate in the implementation of marketing projects by coordinating day-to-day tasks in alignment with the overall project plan, budget, timeframe, and branding guidelines.
• Collaborate with internal marketing teams to coordinate delivery of channel-specific assets, resources and campaigns based on customer research, brand understanding, and marketplace data which contribute to the achievement of business objectives.
• Provide recommendations to senior team members on marketing materials to maintain alignment with overall campaign strategies.
• Provide updates on marketing projects to marketing management, senior team members, and business stakeholders to ensure necessary parties maintain awareness of campaign progress and/or roadblocks.
• Work with agency partners to provide relevant data and assets, coordinate outstanding tasks, and implement marketing projects.
• Provide feedback, as necessary, on marketing materials to maintain alignment with brand guidelines.
• Build and maintain relationships with business and marketing stakeholders to execute successful marketing projects.
• Develop knowledge of marketing campaigns key performance indicators to understand goals, milestones, and results.
• Build and maintain an awareness of current and future market trends by attending workshops, seminars, etc. While remaining current on existing and new products, programs, and services.

Benefits

• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.
• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees