Boat Marketing Manager

Geico • Springfield, IL

300d

About The Position

The marketing manager is responsible for activities related to growing BoatUS Association and Towing. They manage a team of associates responsible for one or more areas within the Marketing Department, to include: print, digital, public relations, partnerships, social, database and creative to support the organization's growth.

Requirements

• Bachelor's degree
• Minimum of seven years of membership and marketing experience
• Boating industry experience highly preferred
• A result-based track record of membership, growth, retention and implementing creative membership campaigns
• People management experience required
• Performance marketing mindset to work toward goals and targets
• Comfortable producing a high volume of work in a deadline driven environment
• Well versed in gathering data and developing qualitative insights to develop strategic plans
• Self-starter with the confidence and ability to tackle new initiatives with little guidance

Responsibilities

• INTERVIEWS and/or APPROVES job applicants for employment.
• CONDUCTS and/or REVIEWS associate performance appraisals.
• INITIATES or APPROVES salary adjustments, performance ratings, and other personnel changes.
• MANAGES internal staff and external partners to develop and implement public relations, advertising and marketing campaigns.
• PREPARES department business plans and budgets.
• DEVELOPS plans to achieve growth objectives.
• ANALYZES membership trends and data to develop budget goals as well as strategy and implementation plan to achieve those goals.
• TRACKS monthly retention statistics and develop and implement outreach strategies to lapse members to improve overall retention.
• DEFINES and communicates our member value proposition for various audience/member segments.
• Collaborates with marketing team to promote programs, and track program usage and engagement.
• MAINTAINS brand integrity in all creative materials.
• GUIDES the preparation of advertising materials in conjunction with staff and advertising partners.
• UTILIZES content to acquire and retain BoatUS Members and increase brand awareness.
• Collaborate with team to use social media to support retention/recruitment efforts and to deliver value to members and customers.

Benefits

• Premier Medical, Dental and Vision Insurance with no waiting period
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licensures

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree