Bilingual Marketing Content Specialist
About The Position
At DM Injury Law, we believe marketing isn’t just about reach — it’s about connection. As we grow across the Midwest and beyond, we want every Hispanic community we serve to know: we’re here for you, we understand you, and we speak your language — literally and culturally. That’s where you come in. We’re looking for a Hispanic Marketing Content Specialist who can bring our vision to life — someone who’s as comfortable concepting a full-scale TV campaign as they are crafting the perfect Instagram caption en español. You’ll be the voice, the strategist, and the cultural compass for our Hispanic marketing efforts, helping us connect authentically and meaningfully in every market we enter.
Requirements
- Fully bilingual — fluent in Spanish and English (spoken and written).
- 5+ years in marketing, advertising, or communications, with at least 2 years in Hispanic/multicultural marketing.
- Strong creative instincts and the ability to tailor messaging for diverse audiences.
- Experience managing multi-channel campaigns from concept through execution.
- A passion for authentic cultural representation.
Nice To Haves
- Experience in legal marketing or professional services.
- Familiarity with Hispanic media outlets and influencers.
- Data-driven decision-making skills and comfort with analytics tools.
Responsibilities
- Be the Architect of Our Hispanic Marketing Strategy
- Design and lead campaigns that resonate with Hispanic audiences across all our current and future markets.
- Identify new opportunities to grow our reach and deepen our relationships with the community.
- Bring Campaigns to Life Across Every Channel
- Collaborate with internal creative teams and agency partners to launch Hispanic-targeted campaigns on:
- TV & CTV
- Radio
- Out-of-home (billboards, transit ads, local signage)
- Digital & social media
- Any channel that can authentically reach and engage our audience
- Review, edit, and approve all Spanish-language creative for cultural accuracy, clarity, and impact.
- Tell Our Story in Spanish — Your Way
- Write, translate, and edit content for social media, blogs, email campaigns, and website pages.
- Ensure every piece of content — whether it starts in English or Spanish — feels original, authentic, and on-brand.
- Collaborate and Elevate
- Serve as the go-to point of contact for Hispanic marketing efforts, bridging internal teams (digital, creative, PR, intake) with external partners.
- Track campaign performance, share insights, and continuously refine our approach.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
