Designs, develops and manages activities for a specific product or group of products from product definition and planning through production, release, and end of life. Serves as the central resource with design, process, manufacturing, test, quality and marketing as the product(s) move to production and distribution. Involvement lasts throughout all stages of a product’s life-cycle including modifications, upgrades and maintenance of the product or product line. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
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Job Type
Full-time
Career Level
Mid Level