BD Writer & Content Strategist

DLA Piper•Philadelphia, PA

38d•Hybrid

About The Position

The BD Writer & Content Strategist is responsible for translating the firm's brand strategy to the content used to promote the firm and its practices and sectors. This role is instrumental in helping the firm authentically articulate its capabilities and differentiators in way that smartly reflects the firm's market position through client-centric content that facilitates business development and best positions the firm to win work. This person will be responsible for writing and developing business development-related content, maintaining the firm's standards for voice and style for Word and PowerPoint capabilities content used in pitches and proposals, slipsheets and brochures, and website copy. They will also oversee the firm's content library and train business development and marketing colleagues on the firm's business development best practices approaches and content standards. Location This position can sit in our Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington office and offers a hybrid work schedule.

Requirements

Self-starter and leader with accomplished critical thinking skills and a thorough understanding of the role value propositions play in a sophisticated global law firm.
Requires strong collaboration across Business Development and Marketing and Communications teams to transform content into best practice that reflects the firm's brand and each area's strengths across a spectrum of content assets.
Strong writing skills with ability to combine copy writing with design to best convey a message.
Good understanding of brand strategy and how they apply to master messaging frameworks and translate to content.
PowerPoint design skills and design aesthetic.
Ability to multi-task and thrive in a fast-paced environment.
Strong communication skills.
Proficiency with MS Word/Excel/PowerPoint.
Bachelors degree in Marketing communications, business or related field.
8 years' Experience in Marketing/business development experience in a professional services environment preferably within a large, global law firm.

Nice To Haves

Masters Degree in Business Administration.
JD a plus.

Responsibilities

Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, case studies, and website copy.
Leverage copy and key messaging survey input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm's brand.
Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work.
Work with the Communications team, who ultimately will be responsible for the firm's brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm's brand story.
Leverage strong PowerPoint skills to integrate words and graphics into strong stories for business development purposes.
Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral.
Influence key stakeholders and peers on best practice content development.
Guide managers on best practice content development.
Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise.
Continually apply creativity to writing client centric copy.
Comfortably apply the firm's brand playbook, style and voice guidelines when writing content.