BD Writer & Content Strategist

DLA Piper-posted 4 months ago
$153,667 - $223,005/Yr
Full-time • Mid Level
Hybrid • Atlanta, GA
5,001-10,000 employees
Professional, Scientific, and Technical Services
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The BD Writer & Content Strategist is responsible for translating the firm's brand strategy to the content used to promote the firm and its practices and sectors. This role is instrumental in helping the firm authentically articulate its capabilities and differentiators in a way that smartly reflects the firm's market position through client-centric content that facilitates business development and best positions the firm to win work. This person will be responsible for writing and developing business development-related content, maintaining the firm's standards for voice and style for Word and PowerPoint capabilities content used in pitches and proposals, slipsheets and brochures, and website copy. They will also oversee the firm's content library and train business development and marketing colleagues on the firm's business development best practices approaches and content standards.

  • Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, case studies, and website copy.
  • Leverage copy and key messaging survey input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm's brand.
  • Collaborate with the Pitch & Proposal team to ensure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work.
  • Work with the Communications team, who will be responsible for the firm's brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm's brand story.
  • Leverage strong PowerPoint skills to integrate words and graphics into strong stories for business development purposes.
  • Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral.
  • Influence key stakeholders and peers on best practice content development.
  • Guide managers on best practice content development.
  • Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management.
  • Continually apply creativity to writing client-centric copy.
  • Comfortably apply the firm's brand playbook, style and voice guidelines when writing content.
  • Bachelors degree in Marketing communications, business or related field.
  • 8 years' Experience in Marketing/business development experience in a professional services environment preferably within a large, global law firm.
  • Masters Degree in Business Administration.
  • JD a plus.
  • Medical/dental/vision insurance
  • 401(k)
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