B2B Product Marketing Manager

Arrive • Atlanta, GA

17d • Remote

About The Position

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together. You will work remotely within your regional market, collaborating closely with Sales, Product Management, and Demand Generation teams, with regular in-office engagement. This role offers the opportunity to shape how we position our B2B parking management solutions in competitive enterprise deals and directly impact revenue growth.

Requirements

• 3–5 years of experience in B2B SaaS Product Marketing (distinct from Product Management or Demand Generation).
• Proven track record launching products and developing sales enablement assets that drive measurable results.
• Strong copywriting skills, with the ability to translate technical features into clear customer value.
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, HubSpot, Intercom).
• Experience optimizing websites for conversion, including A/B testing, CRO, and basic SEO principles.

Nice To Haves

• Design skills (Adobe, Canva, Figma) to independently create visuals from templates, graphics, and presentations are highly valued.

Responsibilities

• Define and communicate product positioning and messaging that differentiates our solutions in competitive enterprise deals.
• Plan and manage product launches with clear rollout strategies, success metrics, and sales enablement programs.
• Equip sales teams with actionable tools, including battlecards, pitch decks, demo scripts, one-pagers, and FAQs.
• Optimize digital assets for lead generation and conversion, including landing pages, pricing pages, and feature content.
• Design and improve customer journeys for onboarding, activation, and retention within CRM platforms.
• Monitor market trends and competitor activity, producing monthly and quarterly intelligence updates and tracking feature adoption and usage metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed