B2B Product Marketing Manager

Recruitics•New York, NY

6h•$100,000 - $130,000•Hybrid

About The Position

As a Product Marketing Manager embedded in our marketing team, this role is dedicated to creating compelling product narratives, messaging, and communications. The primary focus is on how our products are spoken about publicly—across campaigns, collateral, and communication channels—to ensure clear, differentiated, and engaging language that connects with our audiences. This position is ideal for someone who thrives on shaping how products are communicated and is passionate about building language that resonates with customers, without the technical or analytic demands of product usage reporting.

Requirements

5+ years’ experience in product marketing, content development, or brand messaging.
Exceptional written and verbal communication skills; ability to simplify complex topics.
Experience building and maintaining messaging guides and positioning statements.
Highly collaborative, with a proven record supporting brand, creative, and campaign teams.
Strong analytical mindset to inform messaging (but not required to report on product usage).
Familiarity with competitive analysis and value proposition development.
Messaging & Content Development
Project Management
B2B SaaS Product experience preferred
Go-to-Market Planning & Execution
Cross-team Collaboration
Copywriting & Editing

Nice To Haves

B2B SaaS Product experience preferred

Responsibilities

Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
Develop product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product, sales, engineering, etc.) and external customers.
Collaborate with brand, content, and design teams to ensure consistency of product language across all outbound communications—website, ads, emails, social, brochures, and more.
Craft storytelling concepts and product narratives that drive awareness and spark interest, adapting language for different customer segments and channels.
Review and edit all product-related content for clarity, tone, and fidelity to positioning.
Partner with product managers to gain a deep understanding of the product but remain accountable for how the product is presented in marketing channels, not usage analytics or reporting.
Gather competitive intelligence and market trends to inform and differentiate product messaging, interview customers and bring insights to product, sales, and marketing.
Educate marketing and sales teams on key product messages and enablement materials.
Own timelines, deliverables, and prioritization for product marketing initiatives such as launches, messaging updates, sales enablement materials, and campaign assets.