B2B MarTech Manager - Analytics (Remote)

Rula•Los Angeles, CA

6d•Remote

About The Position

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role We are hiring a B2B Marketing Technology Manager - Analytics to own and execute Rula’s Roadmap for B2B full-funnel reporting and analytics, including creating self-serve tools and reports through strong systems architecture, analytics instrumentation, and automation. Going beyond, you will also help us scale how we generate, qualify, and target B2B demand by setting HubSpot automations. This role sits on the B2B growth team and partners closely with Sales, RevOps, Data Engineering, Finance, and Analytics. If you are a self-directed, resourceful, and tech-savvy business or technical professional, you enjoy understanding stakeholders' real needs to optimize and automate operations, and you thrive in an entrepreneurial and scrappy environment - This role is for you.

Requirements

5+ years of related professional experience in total across MarTech, Business Systems, Marketing, RevOps, Performance Marketing, Demand Generation, Revenue Operations or related departments for B2B companies
Strong problem discovery and requirements definition. Demonstrated ability to go beyond prescriptive requests by synthesizing qualitative and quantitative inputs to identify root problems, define solutions, execute, and measure
Previous ownership or involvement in B2B marketing analytics and reporting beyond creating reports (i.e. designed and delivered end-to-end funnel reporting with ability to see cohorts, attribution, and ROI) using relevant tools (examples: Looker, HubSpot, Redshift, HEX, funnel.io)
Experience implementing attribution approaches that informed marketing strategy, investment decisions, or performance evaluation
Experience creating automated workflows, sending information from one system to the other, and using technology in general to automate processes. This includes navigating logical rules (AND vs OR concatenating multiple datapoints across multiple tables)
Ability to define scalable systems architecture and execution under ambiguity & unfamiliar technical environments (can tackle problems that are totally new to them)
Has successfully led projects that require cross functional collaboration

Nice To Haves

HubSpot Management expertise
Clay or equivalent experience, Scraping experience, enrichment experience (ZoomInfo, etc.)
Experience writing SQL queries
Experience creating Recurrent reporting for Marketing or Finance
Experience connecting digital ad accounts with Segment or Freshpaint or equivalent
Experience with low-code API integrations

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all