B2B Marketing Manager (Remote)

Rula•Los Angeles, CA

11d•Remote

About The Position

We are looking for a B2B Marketing Manager to accelerate top-of-funnel growth across our employer audiences - including commercial employers, universities, and health systems. Our goal is to help employees access the mental health benefits their organizations already offer. To do that, we build and optimize multi-channel acquisition campaigns that engage benefits leaders and decision-makers to generate high-quality leads and meetings for our Sales team. In this role, you’ll help shape our early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula. You’ll collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel. If you’re a strategic and creative marketer who wants your work to make a real difference in mental health access, we’d love to meet you.

Requirements

5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing. Experience must include ownership of early-funnel execution
5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems
Demonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volume
Strong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reporting
Experience partnering with Sales, RevOps, or AE/SDR/BDM teams to improve lead quality, routing, and conversion
Extremely strong written communication ability, with experience creating B2B content that drives TOF engagement.

Nice To Haves

Experience in healthcare, behavioral health, benefits, or HR tech
Experience running A/B tests and optimizing messaging or creative for TOF acquisition
Experience with employer marketing, benefits buyers, or enterprise outreach motions
Background supporting outbound teams with messaging frameworks and sequencing guidance

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all